How to Activate Employees With a Show-and-Tell Social Media Strategy
Social Pros Podcast · Convince and Convert
January 11, 201936m 54s
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Show Notes
Eileen Burmeister, Communications Consultant at Arizona Public Service, joins the Social Pros Podcast to discuss empowering employees for photo storytelling in social.
Special thanks to our sponsors:
- Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
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In This Episode
- 05:04 - How APS uses Community Affairs Managers to engage with micro audiences on a regional level
- 09:55 - How different teams can work together to effectively manage customer support
- 12:05 - How APS enables employees to communicate with customers
- 21:30 - How to balance employee and customer generated content for photo storytelling
- 24:02 - Why a planned out editorial calendar should leave room for spontaneity
Resources
- Get The Complete Guide to Social Media for B2B Marketers for free here.
- Find out more about SocialMedia.org here.
Visit SocialPros.com for more insights from your favorite social media marketers.