How Social Media and Word of Mouth Turn Customers Into Marketers
Social Pros Podcast · Convince and Convert
October 5, 201847m 7s
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Show Notes
Jay Baer, Founder of Convince & Convert and co-author of Talk Triggers, joins the Social Pros Podcast to discuss his new book and word of mouth marketing.
Special thanks to our sponsors:
- Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
- Convince & Convert (Experience This! Show: experiencethisshow.com)
- Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)
In This Episode
- How offline word of mouth differs from online word of mouth
- Why you need to give your customers a story to tell
- Why a talk trigger is not "surprise and delight"
- The four "R's" of a successful talk trigger
- Remarkable
- Relevant
- Reasonable
- Repeatable
Resources
Visit SocialPros.com for more insights from your favorite social media marketers.