How Shiseido's Social Leverages 150+ Years of Experience
Social Pros Podcast · Social Pros
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Show Notes
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Full Episode Details
So many teams work with creators to amplify their brand on social. But how do you build strong, fruitful relationships with the right partners?
Taylor Speer, Manager of Global Social Media at Shiseido, joins this episode of Social Pros to share her thoughts.
Taylor discusses how creators help Shiseido compete with celebrity-backed brands, the best ways to build authentic partnerships and why it's more crucial than ever to keep diversity and representation front of mind.
Plus, she tells us why Microsoft Excel is her tool of choice and the one biggest mistake you can make as a social pro.
In This Episode:
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0:00 – Introduction
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4:44 – How Shiseido cut through the noise on social
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7:33 – How creator relationships have changed
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11:15 – The benefits of fostering strong creator partnerships
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14:40 – Diversity and representation at Shiseido
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20:44 – Networking with influencers
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23:41 – Planning social content
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31:05 – What keeps Taylor organized
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36:34 – Taylor's final two
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40:25 - Outro
Resources
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