How Purple Became the Most Effective Advertiser on Facebook
Social Pros Podcast · Convince and Convert
November 30, 201830m 13s
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Show Notes
Alisa Gammon, Social Advertising Director at Purple, joins the Social Pros Podcast to discuss balancing creativity with targeting for successful social advertising.
Special thanks to our sponsors:
- Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
- Convince & Convert (Experience This! Show: experiencethisshow.com)
- Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)
In This Episode
- 05:46 - Why it takes risk to find success
- 07:02 - How to balance creative content with targeting to maximize effectiveness
- 10:53 - How Purple leverages content to stay fresh on potential customer's minds
- 15:07 - How Purple incorporates Pinterest into their social strategy
- 22:53 - How to convert customers into evangelists
Resources
Visit SocialPros.com for more insights from your favorite social media marketers.