How Holiday World Uses Social to Delight Roller Coaster Fans
Social Pros Podcast · Convince and Convert
October 26, 201853m 10s
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Show Notes
Paula Werne, Director of Communications at Holiday World and Splashin' Safari, joins the Social Pros Podcast to discuss the importance of responding to customers through social.
Special thanks to our sponsors:
- Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers)
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In This Episode
- How Holiday World created a talk trigger with free sodas
- How to use Facebook to give real time updates
- How to find user generated content
- How to manage year-round social for a seasonal product
- Why any avenue for marketing can become a channel for customer service
- Why responding to customers is a critical aspect of social
Resources
Visit SocialPros.com for more insights from your favorite social media marketers.