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Social Media Marketing Talk Show

Social Media Marketing Talk Show

397 episodes — Page 6 of 8

Ep 147Facebook Group Changes: What Marketers Need to Know

Explore new Facebook Group management and conversation tools with special guest Dana Malstaff, this week on the Social Media Marketing Talk Show. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Oct 10, 202057 min

Ep 146LinkedIn Stories Are Here: Is This a Marketing Opportunity?

Explore LinkedIn's new Stories, updated Messaging features, and more with special guest Stephanie Liu, this week on the Social Media Marketing Talk Show. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Oct 3, 202042 min

Ep 145Facebook Tightens Copyright Infringement Rules: What Marketers Need to Know

Explore the new Facebook Rights Manager for Images and what copyright infringement means for marketers with special guest Jamie Lieberman, this week on the Social Media Marketing Talk Show. Check out the YouTube Marketing Summit See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sep 26, 202037 min

Ep 144Facebook to Place Limits on Ads: What Marketers Need to Know

On this week’s Social Media Marketing Talk Show, we explore Facebook's plans to limit the number of ads a page can run with special guest Tara Zirker. We will also cover more updates from Facebook, Instagram, and YouTube. Check out the YouTube Marketing Summit See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sep 19, 202050 min

Ep 169New LinkedIn Company Page Features Improve Visibility

On this week’s Social Media Marketing Talk Show, we explore new LinkedIn Company Page features, updates to LinkedIn ad targeting, and more with special guest Louise Brogan. Check out the Instagram Marketing Summit See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sep 12, 202039 min

Ep 142Facebook Updates Terms of Service: What Marketers Need to Know

On this week’s Social Media Marketing Talk Show, we explore how Facebook's new Terms of Service and the rollout of iOS14 affect marketers with special guest Mari Smith. Check out the YouTube Marketing Summit See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sep 5, 202032 min

Ep 141Facebook Desktop Changes: What Marketers Need to Know

On this week’s Social Media Marketing Talk Show, join Jeff Sieh and Grace Duffy as we explore how marketers should change their tactics to better work with Facebook’s new desktop layout and Shops Tab on mobile with special guest Fallon Zoe. Check out the YouTube Marketing Summit See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 29, 202045 min

Ep 140Facebook Branded Content for Groups

On this week’s Social Media Marketing Talk Show, join Jeff Sieh and Grace Duffy as we explore Facebook Sponsored Post options for Groups, Lead Gen forms rolling out to YouTube, and new Twitter features. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 15, 202037 min

Ep 139Instagram Launches Reels Globally to Take on TikTok

On this week’s Social Media Marketing Talk Show, join Jeff Sieh and Grace Duffy as we explore the official rollout of Instagram's TikTok competitor, Reels, with special guest Rachel Pedersen. We will also cover major enhancements to the Facebook Messenger chat plugin. Check out the Facebook Marketing Summit See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 8, 202038 min

Ep 138Twitter Rebuilds API: What to Expect

On this week’s Social Media Marketing Talk Show, join Jeff Sieh and Grace Duffy as we explore the new Twitter API, updates to Direct Messages, and declines in Twitter Ad Revenue with special guest Madalyn Sklar. Check out the Facebook Marketing Summit See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 1, 202056 min

Ep 137TikTok Self-Serve Ad Platform Opens to All Advertisers

On this week’s Social Media Marketing Talk Show, join Jeff Sieh and Grace Duffy as we explore TikTok officially opening its self-serve ad platform to all advertisers globally, and the new marketing solutions hub for brands with special guest Michael Sanchez.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 18, 202059 min

Ep 136Updates to YouTube Ads, Video Distribution, and Analytics

On this week’s Social Media Marketing Talk Show, join Jeff Sieh and Grace Duffy as we explore YouTube's new analytics overview summary, insights into video distribution, and updates to ads products with special guest Ed Lawrence. We will also cover the impact of the CCPA roll out on Facebook ad targeting with special guest Susan Wenograd. Check out the Instagram Marketing Summit Check out the Instagram Marketing Summit See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 11, 202058 min

Ep 135Instagram Expands Shopping Capabilities to More Businesses

On this week’s Social Media Marketing Talk Show, join Jeff Sieh and Grace Duffy as we explore Instagram Shopping updates and the option to run Instagram ads without a Facebook Ads Account with special guest Elise Darma. Check out the Instagram Marketing Summit See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jun 27, 202048 min

Ep 134Snapchat Rolls Out New Features for Marketers and Creators

On this week’s Social Media Marketing Talk Show, join Jeff Sieh and Grace Duffy as we explore new product innovations, major content deals, and collaborations on Snapchat with our special guest Shaun Ayala. Check out the Instagram Marketing Summit See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jun 20, 202052 min

Ep 133Marketing During a Civil Movement

On this week's Social Media Marketing Talk Show, we discuss how small businesses can navigate messaging and marketing during a civil movement with our special guest Ramon Ray. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jun 13, 202046 min

Ep 132New LinkedIn Retargeting Tools and Facebook Email Marketing

On this week’s Social Media Marketing Talk Show, we explore new LinkedIn remarketing tools for advertisers with special guest AJ Wilcox. We will also cover how marketers can use the Facebook Page App for email marketing. Join the Social Media Marketing Society See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jun 6, 202042 min

Ep 131Facebook Updates Creator Studio

On this week's Social Media Marketing Talk Show, we explore updates to Facebook Creator Studio and new Twitter Camera and conversation management features. Join the Social Media Marketing Society See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

May 30, 202041 min

Ep 130Facebook Shops and Shops on Instagram: New Business Tools for Marketers

On this week’s Social Media Marketing Talk Show, we explore Facebook Shops and Shops on Instagram with special guest Allie Bloyd. Join the Social Media Marketing Society See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

May 23, 202055 min

Ep 129LinkedIn Live Streaming for LinkedIn Events

On this week's Social Media Marketing Talk Show, we explore LinkedIn Live Streaming for Virtual Events and LinkedIn Polls with special guest Michaela Alexis. We also discuss new comment management and small business tools for Instagram with special guest Tyler J. McCall. Download the Social Media Marketing Industry Report See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

May 16, 202050 min

Ep 128New Pinterest Tools for Marketers

On this week’s Social Media Marketing Talk Show, we explore Pinterest’s new shopping capabilities, Verified Merchant Program, and new marketing tools with special guest Jennifer Priest. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

May 9, 202051 min

Ep 127Facebook Live Video Updates: What Marketers Need to Know

On this week’s Social Media Marketing Talk Show, we explore improvements to Live video on Facebook and Instagram, paid live streams in Facebook Events, and Messenger Rooms with special guest Luria Petrucci. Learn more about Becoming Well-Known See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

May 2, 202045 min

Ep 126Facebook Ad Updates: New Metrics and More

On this week's Social Media Marketing Talk Show, we explore Facebook pulling back its mandated use of Campaign Budget Optimization for ads and the addition of new metrics to the Ads Library with special guest Gavin Bell. Learn more about Becoming Well-Known See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Apr 25, 202040 min

Ep 125Instagram Expands Desktop and Mobile Features

On this week’s Social Media Marketing Talk Show, we explore Instagram rolling out the ability to view live video and direct messages on desktop, and other business tools with Peg Fitzpatrick. You’ll also learn about YouTube’s new Video Builder tool with Ed Lawrence. Learn more about Becoming Well-Known See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Apr 18, 202053 min

Ep 124YouTube Live Analytics and New Local Business Facebook Tools

On this week’s Social Media Marketing Talk Show, we explore YouTube Analytics for live streams and other updates in YouTube Studio and new Facebook Tools to support local business owners with special guests Roberto Blake and Janet Murray. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Apr 11, 202052 min

Ep 123Facebook Launches Ad Testing Tools and New Features for Video

On this week’s Social Media Marketing Talk Show, we explore Facebook’s new tool for testing ad campaigns and the latest updates to video and live-streaming features with special guests Allie Bloyd and Ian Anderson Gray. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Apr 4, 202048 min

Ep 122Social Media Use Surges: How Marketers Should Respond

On this week’s Social Media Marketing Talk Show, we explore what global spikes in social media usage mean for marketing strategies and LinkedIn’s new conversation ads format with special guests Tara Zirker and AJ Wilcox. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mar 28, 202046 min

Ep 121Showing Up In a Time of Uncertainty: What Marketers Need to Know

On this week’s Social Media Marketing Talk Show, we explore how businesses and brands can use live video and social media to show up for and stay connected with customers in a time of uncertainty, with special guests Lou Mongello and Molly Mahoney. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mar 21, 202047 min

Ep 120YouTube Rolling Out New Ads and Analytics Features

On this week’s Social Media Marketing Talk Show, we explore updates to YouTube ads and analytics, and Stories features updates on Facebook and Instagram, Twitter, and LinkedIn with special guest Steve Dotto. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mar 14, 202035 min

Ep 119Facebook Launches Live Producer and Creator Studio App

On this week’s Social Media Marketing Talk Show, we explore the full rollout of Facebook’s Live Producer for managing live-stream video and the new Creator Studio app with special guest Stephanie Liu. We’ll also discuss the Byte app, the latest looping video successor to Vine from the co-founder and maker of Vine. Check out Social Media Marketing World 2020 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Feb 29, 202031 min

Ep 118New Facebook Group Tools: What Group Admins Need to Know

On this week’s Social Media Marketing Talk Show, we explore new management tools for Facebook Groups admins and moderators and how they can leverage the growth of groups to engage their audience with special guest Bella Vasta. Check out Social Media Marketing World 2020 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Feb 22, 202044 min

Ep 117Ads Coming to IGTV: What it Means for Marketers and Creators

On this week’s Social Media Marketing Talk Show, we explore Instagram’s upcoming monetization program for IGTV and updated tools with special guest Jenn Herman. We’ll also discuss Pinterest’s soaring revenues in 2019 and look ahead to what’s to come on the platform this year with special guest Alisa Meredith. Check out Social Media Marketing World 2020 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Feb 15, 202051 min

Ep 116Facebook Messenger Changes Bot Policies: What It Means for Marketers

On this week's Social Media Marketing Talk Show, we explore changes to business tools for Facebook Messenger with Kelly Noble Mirabella and YouTube's Q4 2019 earnings reports and updates with Sean Cannell. Check out Social Media Marketing World 2020 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Feb 8, 202049 min

Ep 115Facebook and Google Make Retargeting Harder: How to Prepare

On this week's Social Media Marketing Talk Show, we explore how to prepare for Google's plans to block third-party cookies and the expansion of Facebook's Clear History tool with special guest Rich Brooks. We'll also review the updates from Facebook's Q4 2019 earnings and results. Check out Social Media Marketing World 2020 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Feb 1, 202044 min

Ep 114TikTok Self-Service Ads: What Marketers Need to Know

On this week’s Social Media Marketing Talk Show, we explore an update of TikTok’s self-serve ad platform, how businesses are developing content on TikTok, and much more with special guest Rachel Pedersen. Check out Social Media Marketing World 2020 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jan 25, 202047 min

Ep 113Mark Zuckerberg Lays Out Future Vision

On this week’s Social Media Marketing Talk Show, we explore Mark Zuckerberg’s latest personal challenge and what it means for marketers with special guest, Mari Smith. We’ll also discuss Facebook’s new product updates for ads, video metrics, and Page management. Check out Social Media Marketing World 2020 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jan 18, 202049 min

Ep 112Twitter Adds New Ad Unit and Alters Core Features

On this week's Social Media Marketing Talk Show, we explore Twitter’s new Promoted Trend Spotlight ad unit, limits on tweet replies, and upcoming changes to core features with special guest Madalyn Sklar. Check out Social Media Marketing World 2020 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jan 11, 202035 min

Ep 111Instagram Brand Collab Manager and Pinterest Trends Tool

On this week’s Social Media Marketing Talk Show, we explore the latest way Instagram is connecting brands with influencers on the platform and upcoming Instagram Stories features with Jenn Herman. We also cover the new Pinterest Trends tool with Jennifer Priest. Check out Social Media Marketing World 2020 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dec 21, 201944 min

Ep 110New YouTube Monetization, Promotion, and Policy Updates

On this week’s Social Media Marketing Talk Show, we explore new ways to monetize, promote, and protect your brand’s YouTube channel with special guest Luria Petrucci. Check out Social Media Marketing World 2020 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dec 14, 201950 min

Ep 109Preparing for California Consumer Privacy Act (CCPA): What Marketers Need to Know Now

On this week's Social Media Marketing Talk Show, we explore the California Consumer Privacy Act and what processes and technology all businesses need to have in place to protect themselves with special guest Jamie Lieberman of Hashtag Legal. Check out Social Media Marketing World 2020 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dec 7, 201938 min

Ep 108Facebook Lets Advertisers Control Where Ads Appear

On this week’s Social Media Marketing Talk Show, we explore Facebook’s new brand safety controls and transparency tools for advertisers, upcoming Facebook ad updates, and more with special guest Kim Garst. Check out Social Media Marketing World 2020 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nov 23, 201943 min

Ep 107Twitter Introduces Conversation Insights and Upcoming Features for 2020

On this week’s Social Media Marketing Talk Show, we explore Twitter’s newest conversation tools and other features coming to the platform in 2020 with special guest Madalyn Sklar. Check out Social Media Marketing World 2020 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nov 16, 201930 min

Ep 106Instagram Launches IGTV Series Tools: What Marketers Need to Know

On this week’s Social Media Marketing Talk Show, we explore new tools to help creators start their own IGTV series with special guest Rebekah Radice. We also discuss Facebook’s new corporate branding. Check out Social Media Marketing World 2020 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nov 9, 201929 min

Ep 105Facebook Page Verification: What Marketers Need to Know

On this week’s Social Media Marketing Talk Show, we explore what marketers need to know about changes to verification badges, scheduling, and organic impressions for Facebook pages with Gavin Bell. Check out Social Media Marketing World 2020 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Oct 26, 201948 min

Ep 104LinkedIn Events Relaunches: What Marketers Need to Know

On this week's Social Media Marketing Talk Show, we explore LinkedIn's relaunch of Events and new LinkedIn page features with Michaela Alexis, and Facebook Stories ad updates with Amanda Robinson. Check out Social Media Marketing World 2020 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Oct 19, 201947 min

Ep 103Instagram Stories Launches New Creative Features

On this week’s Social Media Marketing Talk Show, we explore the new ‘Create’ mode for Instagram Stories Camera, the new Instagram app ‘Threads’, and more with Jenn Herman. Check out Social Media Marketing World 2020 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Oct 12, 201934 min

Ep 102LinkedIn Enhanced Ads Targeting Tools: What Marketers Need to Know

On this week’s Social Media Marketing Talk Show, we explore enhanced LinkedIn Ads targeting tools with AJ Wilcox and Pinterest Business Profile and shopping updates with Jeff Sieh. Check out Social Media Marketing World 2020 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Oct 5, 201941 min

Ep 101New Facebook Live Tools: What Marketers Need to Know

On this week’s Social Media Marketing Talk Show, we explore new Facebook Live tools with Luria Petrucci. Check out Social Media Marketing World 2020 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sep 28, 201943 min

Ep 100New Instagram Scheduling and Messaging Tools: What Marketers Need to Know

On this week's Social Media Marketing Talk Show, we explore Instagram scheduling and messaging tools with special guest, Alex Beadon. Check out Social Media Marketing World 2020 Check out Social Media Marketing World 2020 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sep 21, 201935 min

Ep 99New Facebook and Instagram Shopping Ads

On this week's Social Media Marketing Talk Show, we explore new shopping ads for Facebook and Instagram and Facebook Dating with special guest, Amanda Robinson. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sep 14, 201933 min

Ep 98Facebook Messenger Changes Bot Rules

On this week’s Social Media Marketing Talk Show, we explore changes to business tools for Facebook Messenger with Kelly Noble Mirabella and YouTube updates. Check out the Facebook Ads Summit See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sep 7, 201927 min