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Swedish Elections 2022, Political Communication, and Social Media, with Dr. Nils Gustafsson
Episode 150

Swedish Elections 2022, Political Communication, and Social Media, with Dr. Nils Gustafsson

Dr. Nils Gustafsson, Senior Lecturer of Strategic Communication at Lund University, discusses the run-up to the 2022 Swedish Elections and then findings from his research. First, we chat about the main political issues that Swedes are voting on, as well as how political parties and party leaders are digital campaigning on social media. Then, Dr. Gustafsson shares findings from three of his research projects. We discuss how Facebook was viewed as a tool for participation when it first became widely adopted in Sweden, how rejection sensitivity might affect political expression online, and how media narratives about polarization in Swedish media have changed over time.

Social Media and Politics

September 11, 202245m 46s

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Show Notes

Dr. Nils Gustafsson, Senior Lecturer of Strategic Communication at Lund University, discusses the run-up to the 2022 Swedish Elections and then findings from his research. First, we chat about the main political issues that Swedes are voting on, as well as how political parties and party leaders are digital campaigning on social media. Then, Dr. Gustafsson shares findings from three of his research projects. We discuss how Facebook was viewed as a tool for participation when it first became widely adopted in Sweden, how rejection sensitivity might affect political expression online, and how media narratives about polarization in Swedish media have changed over time. 

Here are links to the two published studies we discuss in the episode: 

The Subtle Nature of Facebook Politics: Swedish Social Network Site Users and Political Participation (2012)

A Social Safety Net? Rejection Sensitivity and Political Opinion Sharing among Young People in Social Media (2018)

Topics

svenska valet 2022sociala medier politiksweden digital politicssociala medier politik sverigesvenska valetforskning sociala mediervalet sverige sociala medierdigital marketing politicspolitical participation social mediaswedish politicssocial media swedensocial media politics swedensweden social mediatiktok politicsmedier politiksociala medier svenska valetsverige valetforskning politikdigital campaigning socialpolitical communication swedenelections swedensvenska valet sociala medierdigital campaigning politicsswedish election resultspolitics swedensvenska valtiktokpolitics sweden social mediaswedish elections