Political Persuasion and the Effects of Targeted Social Media Ads, with Dr. Alexander Coppock
Dr. Alexander Coppock, Associate Professor of Political Science at Yale University, shares his research on measuring the political effects of persuasive information. We discuss how political persuasion affects voters holding different viewpoints, the durability of these effects over time, and how much political ads seem to affect voters' political attitudes.
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Show Notes
Dr. Alexander Coppock, Associate Professor of Political Science at Yale University, shares his research on measuring the political effects of persuasive information. We discuss how political persuasion affects voters holding different viewpoints, the durability of these effects over time, and how much political ads seem to affect voters' political attitudes.
Here are Dr. Coppock's research studies discussed in the episode:
Persuasion in Parallel: How Information Changes Minds about Politics (2022)
Does digital advertising affect vote choice? Evidence from a randomized field experiment (2022)