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Digital Political Campaigning in Britain, with Dr. Rachel Gibson
Episode 72

Digital Political Campaigning in Britain, with Dr. Rachel Gibson

Dr. Rachel Gibson, Professor of Politics at the University of Manchester, discusses British political parties' digital campaigning from websites to social media. We take a longitudinal dive into the development of digital campaigning in the UK, and compare it to campaigning practices in the US. Then, we examine how citizens' political participation is evolving through their use of digital communication technologies.

Social Media and Politics

February 10, 201926m 54s

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Show Notes

Dr. Rachel Gibson, Professor of Politics at the University of Manchester, discusses British political parties' digital campaigning from websites to social media. We take a longitudinal dive into the development of digital campaigning in the UK, and compare it to campaigning practices in the US. Then, we examine how citizens' political participation is evolving through their use of digital communication technologies.

Topics

campaignslabourpolitical communicationcampaigningconservativesunited kingdompartiespolitical scienceresearchpoliticalelectionsbritaintechnologypoliticssocial mediawebsitesvotermediamobilizationdigitaldatabritish