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Data-Driven Campaigning: How Political Campaigns use Data, Analytics, and Technology, with Prof. Kate Dommett and Dr. Simon Kruschinski
Episode 169

Data-Driven Campaigning: How Political Campaigns use Data, Analytics, and Technology, with Prof. Kate Dommett and Dr. Simon Kruschinski

Prof. Kate Dommett, Professor of Digital Politics at the University of Sheffield, and Dr. Simon Kruschinski, Postdoctoral Researcher in Communication at the University of Mainz, discuss their new book: Data-Driven Campaigning and Political Parties. We discuss the book's theoretical framework and findings on how system-level, regulatory-level, and party-level factors explain variation in data-driven campaigning across five democracies: the US, UK, Canada, Germany, and Australia.

Social Media and Politics

February 11, 202450m 29s

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Show Notes

Prof. Kate Dommett, Professor of Digital Politics at the University of Sheffield, and Dr. Simon Kruschinski, Postdoctoral Researcher in Communication at the University of Mainz, discuss their new book: Data-Driven Campaigning and Political Parties.

We discuss the book's theoretical framework on how system-level, regulatory-level, and party-level factors explain variation in data-driven campaigning across five democracies: the US, UK, Canada, Germany, and Australia. 

Prof. Dommett and Dr. Kruschinski also break down their findings on how data, analytics, targeting, and personnel differ across these five cases, and how regulation might need to focus on broader structures in the electoral system to minimize the potential harms of campaign practices. 

Topics

microtargetingresearch political campaignspolitics dataelections digital strategydigital electionsdigital politicselections social mediasocial media democracytechnology political campaignstechnology politicsregulation social mediapolitical campaigns technologypolitical campaigns datasocial media regulationpolitical campaigning social mediasocial media politicspolitical campaign strategycampaign strategy politicspolitics social mediadata political campaignsdemocracy social mediadata-driven campaigningsocial media political campaigningsocial media elections