Ty Haney (Outdoor Voices, TYB, Joggy) on Leaving Her $100M Brand, the Girlboss Achilles Heel and Second Acts
Social Currency with Sammi Cohen
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Show Notes
At just 23 years old Ty Haney was the face of Outdoor Voices—the mind behind the “Doing Things” movement and a figure of the Girlboss era. Then came the backlash, boardroom battles, and exit from the brand she built. Today, Sammi sits down with Ty to unpack the rise and fall of Outdoor Voices and Ty’s game-changing second act.
Ty reveals what she wishes she knew as a first-time founder, the dark side of VC and the most important lesson she’s learned on equity as a founder. She also shares the latest on her new ventures—Joggy, a clean energy brand, and TYB, a platform redefining what community-powered business looks like.
If you've ever launched, led, or lost something you built, this one will hit home.
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Follow Ty on Instagram here
Check out TYB here and Joggy here
Here’s what Sammi covers today with Ty:
00:00 How Ty Haney Scaled Outdoor Voices to $100M
02:05 How to Build Community within your Business
06:17 The Curse of the Girlboss Era
08:41 The Trap of Growth Versus Profitability
21:13 The Importance of Equity as a Founder
23:27 Second Acts: TYB and Joggy
29:37 The Value Proposition of Joggy
32:21 The Value Proposition of TYB
46:00 Insights and Reflections
48:52 Social Currency Corner
49:58 Advice for Founders
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