The Rise and Fall of Juicero: Silicon Valley's $120 Million Juicing Catastrophe
Social Currency with Sammi Cohen
Audio is streamed directly from the publisher (podtrac.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Today, Sammi dives into the dramatic rise and fall of Juicero, a startup that raised $120 million to solve a problem that didn't exist with an over-engineered solution. Founded by Doug Evans, who aspired to revolutionize the juice industry, Juicero promised a convenient, high-tech juicing machine. Despite backing from major investors like Google Ventures and celebrity endorsements, the company's $400 juicer was exposed as redundant by a viral Bloomberg video. The video revealed that the machine’s expensive features were unnecessary. This debacle led to Juicero’s downfall, highlighting critical lessons about startup culture, over-engineering, and the importance of validating a problem before developing a solution.
Follow Sammi on Instagram
Subscribe to the Social Currency newsletter
Here’s what Sammi covers today:
00:00 Introduction to Juicero’s Rise and Fall
00:51 Doug Evans: The Visionary Behind Juicero
01:58 The Juicero Press: A Revolutionary Idea
02:40 Silicon Valley's Enthusiastic Response
03:48 The Launch and Initial Success
05:13 The Bloomberg Revelation
07:11 The Aftermath and Lessons Learned
10:55 How to Show Social Currency Some Love
All investing involves the risk of loss, including loss of principal. Brokerage services for US-listed, registered securities, options and bonds in a self-directed account are offered by Public Investing, Inc., member FINRA & SIPC. Public Investing offers a High-Yield Cash Account where funds from this account are automatically deposited into partner banks where they earn interest and are eligible for FDIC insurance; Public Investing is not a bank. Cryptocurrency trading services are offered by Bakkt Crypto Solutions, LLC (NMLS ID 1890144), which is licensed to engage in virtual currency business activity by the NYSDFS. Cryptocurrency is highly speculative, involves a high degree of risk, and has the potential for loss of the entire amount of an investment. Cryptocurrency holdings are not protected by the FDIC or SIPC.
*APY as of 6/30/25, offered by Public Investing, member FINRA/SIPC. Rate subject to change.
See terms of IRA Match Program here: public.com/disclosures/ira-match.
Learn more about your ad choices. Visit megaphone.fm/adchoices