The 90s Microdrama Revolution and Ghost of Quibi
Social Currency with Sammi Cohen
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Show Notes
Hollywood is changing—and its future might be vertical. Today, Sammi dives into the explosive rise of “microdramas,” the ultra-short, ultra-addictive scripted shows that are pulling in billions and leaving traditional studios scrambling to survive. From Chinese-backed apps like ReelShort to Hollywood execs betting on AI-powered storytelling, this is the story of how 90-second episodes are out-earning blockbuster films and redefining what it means to be a creator. Sammi breaks down the psychology, the business model, and what this all says about our shrinking attention spans and the algorithmic future of storytelling.
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00:00 Microdramas, Big Plots
01:37 Microdramas vs. Traditional Hollywood
02:09 The Data Behind the Craze
05:14 YouTube vs. TikTok
07:22 The Business Model of Microdramas
10:30 Hollywood's Response
12:49 The Role of AI
17:07 Predictions on the Future of Entertainment
19:43 How to Show Social Currency Some Love
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