Lauren Makler (Cofertility) on Make Egg Freezing Accessible, Consumerizing Women’s Health, and Building a Mission-Driven Business
Social Currency with Sammi Cohen
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Show Notes
What if freezing your eggs didn’t have to feel out of reach, financially or emotionally? Lauren Makler, co-founder and CEO of Cofertility, is reimagining how we think about egg donation and preservation.
Lauren’s company helps women freeze their eggs for free— in exchange for donating half— breaking down financial barriers while fostering a more transparent, human-first approach to fertility. In this conversation, Lauren tells Sammi about the wake-up call that sparked her mission, the challenges of innovating in healthcare, and how she balances operational complexity with a deeply personal, purpose-driven vision.
Here’s what Sammi covers with Lauren:
00:00 Lauren Makler’s Social Currency
01:45 From Uber Health to Women’s Health: Lauren’s Career Journey
04:56 The Personal Story Behind Cofertility
09:36 Rethinking the Business of Fertility
16:26 How Co-Fertility’s Model Works
19:57 Making Egg Donation More Transparent
22:01 Fundraising in FemTech
23:00 Testing the Concept and Winning Over Investors
27:01 Navigating Operational Challenges
29:22 Building Trust Through Partnerships and Brand
32:50 Consumerizing Healthcare Without Losing the Human Touch
38:49 Advice for Founders Pivoting into Women’s Health
42:11 How to Support the Show
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