540: Emelyn Northway & Dorie Smith, Of Mercer Co-Founders

<p>As the saying goes: "Dress for the job you want, not the one you have.”</p><p>But, ok. What if you can’t exactly wear Prada to work each day? And the affordable options just don’t fit right or are made of lousy materials?</p><p>That’s where today's guests enter. Dorie Smith and Emelyn Northway are the co-founders of Of Mercer, career wear for the modern professional woman.</p><p>They met one fateful day while both attending business school at the University of Pennsylvania. They spotted each other across a crowded room because – guess what? They were wearing identical outfits.</p><p>They initially launched the brand back in 2013 as an ecommerce site. The company has received praise from top media outlets including <em>The New York Times, Forbes </em>and <em>Inc. Magazine.</em> Last year they finally opened their first brick and mortar store in New York City.</p><p>So how do two business students – with no experience in fashion – get the know-how and raise enough money to start a successful fashion line? And how to know when pairing up with a business partner makes sense?</p><p>For more information visit <a href="http://www.somoneypodcast.com">www.somoneypodcast.com</a>.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>