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Show Notes
<p>Ever wonder why we take on debt knowing it will cost us — or why flashing a credit card can feel like flashing status? It’s not just poor math or bad habits. It’s biology, psychology, and marketing, all tangled together.</p><br><p>In today’s episode, we unpack the <em>psychology of spending</em> with Wright State University professor and author <a href="https://people.wright.edu/john.dinsmore" rel="noopener noreferrer" target="_blank"><strong>John Dinsmore</strong></a>, whose new book <a href="https://www.amazon.com/Marketing-Debt-How-They-Get/dp/1836626010" rel="noopener noreferrer" target="_blank"><em>The Marketing of Debt: How They Get You</em> </a>breaks down the subtle — and not-so-subtle — ways marketers capitalize on our optimism, impulsivity, and desire for status.</p><br><p>We talk about:</p><ul><li>Why your brain underestimates the pain of future debt</li><li>How credit card companies brand products to play on our egos</li><li>Why handling money can make us <em>less</em> generous</li><li>The hidden costs of “quiet luxury” and keeping up appearances</li><li>And how Dinsmore’s own research found that just <em>touching</em> $20 bills increased testosterone and reduced charitable giving</li></ul><p><br></p>
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