
1540: How Gen Z Consumes with Josh Rosenberg and Aja Evans
So Money with Farnoosh Torabi · Farnoosh Torabi
July 17, 202324m 44s
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Show Notes
<p>We're taking a deep dive into how Gen Z consumes and advice on how they can make better financial choices. </p><p>Joining the show: Josh Rosenberg, Co-Founder of <a href="https://d1a.com/">Day One Agen</a>cy who, together with researchers at USC Annenberg Center of Public Relations, <a href="https://d1a.com/perspective/day-one-agency-usc-annenberg-gen-z-study">examined how Gen Z consume</a>s -- from information and news to purchases. Also, <a href="https://ajaevanscounseling.com/">Aja Evans</a>, a licensed therapist who helps clients relieve money anxiety to achieve financial wellness.</p><p>We discuss: How does Gen Z defines "influence," the financial challenges that come with relying heavily on social media and the best sources to trust when it making purchasing decisions.</p>
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