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Smarter Marketer

Smarter Marketer

The definitive podcast for Australian marketers

James Lawrence

118 episodesEN

Show overview

Smarter Marketer has been publishing since 2022, and across the 4 years since has built a catalogue of 118 episodes. That works out to roughly 75 hours of audio in total. Releases follow a fortnightly cadence.

Episodes typically run thirty-five to sixty minutes — most land between 34 min and 45 min — and the run-time is fairly consistent across the catalogue. None of the episodes are flagged explicit by the publisher. It is catalogued as a EN-language Business show.

The show is actively publishing — the most recent episode landed 1 weeks ago, with 9 episodes already out so far this year. Published by James Lawrence.

Episodes
118
Running
2022–2026 · 4y
Median length
40 min
Cadence
Fortnightly

From the publisher

Hosted by James Lawrence - Co-Founder of Rocket Agency and B&T Marketer of the Year finalist, each episode features candid conversations with marketers, leaders and innovators on what’s really working in today’s fast-changing landscape. This is the definitive podcast for Australian Marketers.

Latest Episodes

View all 118 episodes

109. Marketing Mix Modelling: What It Is, Why It Matters & Where AI Fits In w. Mutinex’s Henry Innis

May 6, 202628 min

108. How to Get the Most Out of Your Agency w. Neon Ambition’s Jordan Slover

Apr 21, 202638 min

107. What Australian Influencer Research Says About Creator Marketing in 2026 w. Impact Agency’s Trish McGee

Apr 7, 202629 min

106. Digital Marketing in Australia in 2026 - Your Questions Answered w. Rocket Agency's Top Experts

Mar 24, 202652 min

105. Building a Standout Brand in a “Boring” Category w. Cleancorp’s Lisa Macqueen

Mar 10, 202641 min

104. B2B Marketing in 2026: Changing Buyer Groups, AI Search, Digital-First Audiences and More w. Green Hat’s Stuart Jaffray

Feb 24, 202636 min

103. The End of SXSW, the Craft of Marketing to Marketers and What’s Changing in 2026 w. Clear Hayes' Alex Hayes

Feb 11, 202634 min

102. Creativity That Pays Its Way: How to Link Ideas to Commercial Outcomes w. The Hallway's Jules Hall

Jan 27, 202640 min

From the Archives: Dr. Robert Cialdini on Persuasion and Influence in Modern Marketing

Jan 13, 202653 min

From the Archives: Marketing Under Pressure: Managing Stress, Sleep and Decision-Making w. Dr. Jemma King

Dec 30, 202556 min

From the Archives: Persuasion, Manipulation and Behavioural Psychology: How Consumer Choice is Shaped w. Thinkerbell's Dan Monheit

Dec 16, 202548 min

101. Attribution Is Breaking: How Marketers Should Rethink Paid Media in 2026 w. Rocket Agency's Adrian Oguz

Dec 2, 202544 min

100. How Attention Is Rewriting the Rules of Advertising w. Amplified's Dr. Karen Nelson-Field

Nov 18, 202537 min

99. Why “In-House vs Agency” Misses the Point w. TrinityP3's Darren Woolley

Nov 4, 202539 min

98. The Growth of Outdoor Media in Australia w. oOH! Media’s Josh Gurgiel

Oct 21, 202542 min

97. Leadership in Marketing: How Today’s Marketing Leaders are Creating Impact w. Emma Logan

Oct 7, 202545 min

96. Buying Outcomes, Not Deliverables: Rethinking Client-Agency Partnerships w. Blair Enns

Sep 23, 202545 min

95. How to Rank in ChatGPT w. Joe Alder

Sep 9, 202541 min

94. Winning B2B Messaging: How to Build a Perspective That Cuts Through w. Alex James

Aug 26, 202540 min

93. Marketing for Turbulent Times - Kantar and the Australian Marketing Landscape

Aug 12, 202542 min
Copyright 2026 James Lawrence