Retail's Holy Grail: An All-in-one CDP, Customer Data Platform to Measure Online and Offline Campaigns
In this episode of Smarts Chickens, we are joined by Greg Blazewicz, CEO of SALESManago & Daniele Sebastiano Murgo, Director of Sales discuss where online and offline retailers are heading, using their all-in-one customer experience data platform, Salesmanago.com Since its inception in 2012, SALESManago has carved a niche for itself as the only no-code, AI-driven CDXP (all-in-one customer data platform & customer experience platform). The platform is used by over 2000 midmarket and large enterprises in 50 countries which includes notable chains like Starbucks, Vodafone, Lacoste, New Balance, Victoria’s Secret, and many other global brands. Financial Times ranks SALESmanago as the fastest-growing marketing automation platform in Europe. The company has seen steady growth since 2016. From $8M APR to $25M APR in the span of five years, this upward trend of steady growth is expected to continue for another five years! Throughout the episode, Greg and Daniele discuss how SALESManago has aligned itself as a force multiplier because of its ability to deliver personalized experiences for its consumers. With the help of AI personalization, delivering marketing execution channels has never been so easy. The forecast is expecting $4.4 trillion in earnings and both Daniele & Greg discuss how e-commerce retailers can get a piece of the pie during these exciting times of growth and prosperity. Greg and Daniele both emphasize the missions of the company, chief among those is their unique ability to hit verticals for consumers in all industries.
Smart Chickens A B2B SaaS Demand Gen Drives Innovation & Growth Podcast · Greg Blazewicz, Daniele Murgo, Gianni Quintana
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Show Notes
SALESManago was founded in 2012 and has employed over 200 skilled IT and marketing professionals. To date, the company has expanded tremendously and has over 1000 offices across Europe, Asia, and in the US. With over 2000 customers and reference stories, SALESmanago has solidified itself as a tangible content partner for many businesses that depend on these kinds of services. Having a customer retention rate of 100% speaks for itself.
Greg Blazewicz had amassed over 20 years of experience in the digital marketing realm. For 6 of those years, he was the marketing director of Comarch, which is deemed one of the largest IT solution providers in Europe. 2008 saw the inception of his entrepreneurial initiatives which involved creating software for marketing teams, eventually leading to the creation of SALESmanago. When he’s not heading the day to day tasks at his company, Greg will spend his spare time educating young minds as a lecturer at various universities. He enjoys helping other startups with understanding the importance of success and utilizing the right tools to achieve these upper echelons of success.