Gonzalo E.. Veloz | Full-time Creator | Storyteller | Brand builder | B2B Creative Strategist
In this episode, we have a very special guest, the very creative video producer, and storyteller extraordinaire for b2b brands, Gonzalo E. Veloz. We have an interesting conversation around his background growing up in Venezuela. We unpack many valuable lessons he learned from his struggles and hardships during his journey from Venezuela, to Austin Texas to study at Austin’s Film School and finally landing in a major tech hub and the Silicon Valley of the East, the city of Boston. Through his creative prowess in the tech scene, he has held creative positions with MassChallenge a start-up accelerator, The Grommet a product launch platform, and led/managed Drift Studios for Conversational Marketing SaaS leaders Drift while they catapulted to one of the best-known brands in SaaS. He’s currently the senior video producer and creative with Alyce, Personal Experience Platform SaaS leader. He has certainly made a name for himself in B2B tech and is the founder of a new YouTube channel and LinkedIn series “ Creatives in Tech”, where he deep dives and explores the intersection of product marketing, sales and creative for b2b brands in tech and challenging the marketing status quo.
Smart Chickens A B2B SaaS Demand Gen Drives Innovation & Growth Podcast · Gianni Quintana, Gonazlo E. Veloz
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Show Notes
We have a very open and authentic discussion around Gonz's journey from his native and beautiful Venezuela, leaving behind family, friends and his culture to seek his creative studies at the Austin School of Film.
Gonz shares his real-life struggles and opportunities to break into the creative b2b space in Boston, where he experienced some creative career accelerations staring with Mass Challenge, The Grommet, and through some hyper-growth years with SaaS leader Drift.
He's now looking to make the same creative brand magic happen for Alyce, an A.I. Powered Gifting/Personalization B2B SaaS platform, also headquartered in Boston.
We delve into his rebel with a "cause or not", point of view around the synergies of creatives in b2b tech, with marketing and sales or lack thereof, and how he's looking to change the dynamics of brand building in b2b tech.
He is both generous and vulnerable in sharing some clarity around a topic that may be more prevalent these days around "Mental Health" in the workplace. He shares what makes sense to focus on his wellness for him and some toxic examples he's seen in tech.
We discuss getting into the Back to the Future DeLorean to do some rear-view mirroring to get his take on what advice he would give himself or others to make their journeys smoother.
Then we get some insights into his creative mindset and what books and film he's consuming these days to help him to get better each day or inspires his career and life paths.
Top 3 Books Gonz and of course a Netflix film documentary fav of his, which he recommends to young creatives and or anyone searching to improve 1% better each day are:
- The Power of Now by Ekhart Tolle
- The Creative Quest by Quest Love
- Aaron James Draplin Designs
- Chefs Table Netflix Original
You can reach, connect, and follow Creatives in Tech with Gonzalo on: