Standing on business – sustainably – with Rebecca Jaquest, Founder of Nyita
Smart Beauty · Viola Levy
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Show Notes
Today, we’re thrilled to welcome the brilliant Rebecca Jaquest, founder of Nyita, a brand that’s redefining luxury beauty with its unwavering commitment to ethical and sustainable practices.
Sustainability is often seen as a non-negotiable in today’s beauty market, but Nyita takes it to a level we rarely encounter. From rethinking extraction methods to developing their patent-pending sunflower wax candle—a sustainable alternative to soy—Rebecca and her team are pushing the boundaries of innovation and environmental responsibility.
In this episode, we’ll explore the often-overlooked complexities of natural ingredient extraction and the challenges of staying truly eco-friendly in an industry so deeply tied to petrochemical practices. Together, we’ll uncover Rebecca’s passion and expertise as she shares the journey behind Nyita and the fascinating ancient techniques she’s revived to create products that are both sustainable and unique.
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