Jasmine Wicks-Stephens, Founder of Faace Skincare and The Known Community
Smart Beauty · Viola Levy
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Show Notes
Viola chatted to Jasmine Wicks-Stevens, Founder of PR and Branding Agency The Known Community as well as Faace Skincare. Jasmine is kind of like the Da Vinci (or the JLo) of the beauty world in the sense that she doesn’t limit herself to one pursuit – with her PR hat on, Jasmine has repped the world's most prestigious beauty brands for the past 15 years. And if that weren't enough, she launched Faace skincare – in lockdown no less – which she describes as a "no BS, faff-free, ethical skincare collection" currently stopped in 23 countries and retailers like Harrods and Look Fantastic. She recently graced our screens on Dragon's Den, where she secured investment totalling £60,000 from Touker Souleyman, Peter Jones and Steven Bartlett. She’s also mum of two small boys – and if that weren't enough, she has launched the Substack newsletter "Failings of a Female Founder." We chat about how she juggles all of that and how building a great brand doesn't automatically mean you have a great business.