Season 2 · Episode 11
How to get your brand into top retailers – insider tips from Francesca Cherruault
Smart Beauty · Viola Levy
February 18, 202553m 52s
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Show Notes
In this episode, we chat with Francesca Cherruault, founder of Filthy Brands, about shaking up the fragrance industry and championing independent brands. From her early days at Escentric Molecules to launching her own distribution agency, Francesca shares insights on how consumer buying habits have evolved, the power of brand storytelling, and what it takes to get a niche fragrance onto the shelves of top retailers. Tune in for a candid and inspiring look behind the scenes of luxury fragrance distribution.