How to build a makeup brand – with Suzy Griffin Dunne, founder of Hildun Beauty
Smart Beauty · Viola Levy
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Show Notes
We sit down with Suzy Griffin Dunne, founder of Irish makeup brand Hildun Beauty, to explore what it really takes to build a successful makeup brand from scratch. Suzy shares her fascinating journey from beauty writer to brand founder, revealing why she started Hildun Beauty during maternity leave with just two eyeliner pencils that she sent to makeup artists who didn't know her from Adam.
We dive deep into the complex world of beauty manufacturing, discussing why Korean labs excel at innovative formulas while Italian and German manufacturers lead in pencils and traditional products. Suzy explains her philosophy of working with specialist manufacturers for each product category to ensure exceptional quality, even though it creates logistical headaches.
We also explore her successful collaboration with makeup artist Hannah Martin, the thriving Irish beauty scene where authenticity reigns supreme, and how she's built a loyal community that provides constant feedback. Our chat offers genuine insights into the challenges of founder-led beauty brands, from navigating manufacturer relationships to building resilience in a competitive industry.