Season 1 · Episode 6
How The Body Shop's story proves that tone of voice does matter
Smart Beauty · Viola Levy
June 29, 20248m 52s
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Show Notes
In this episode, our founder talks about what actually happened with The Body Shop, how it went from a plucky, pioneering brand to a household name to falling into administration – and how their tone of voice had a crucial role to play in all of this.
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