Get your PR act together – with Kelly Marks, founder of Pure PR
Smart Beauty · Viola Levy
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Show Notes
In our latest episode, we’re joined by the industry veteran Kelly Marks, co-founder of Pure PR, an agency that has been shaping the beauty landscape for 25 years. From growing up surrounded by the industry, thanks to her father’s pioneering beauty business, to working alongside PR legend Jenny Halpern, Kelly’s career has been a journey of innovation, passion, and strategic brilliance. With Pure PR, Kelly has helped iconic brands like Malin + Goetz, MoroccanOil, and e.l.f. Cosmetics rise to prominence, all while championing sustainability and integrity.
We chat about the true value of PR and how a well-executed strategy can elevate your brand beyond advertising. Kelly talks about what brands should really look for when hiring a PR agency—highlighting the importance of understanding your unique brand story and finding an agency that truly gets you.
If you’re a beauty entrepreneur considering PR or wanting to understand how to stand out in a crowded marketplace, this episode is a must-listen. Check out Kelly’s insights on what it takes to succeed in today’s evolving beauty world.