Turning One-Off Clients into Repeat Business | AskSwenk | Ep #181
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies · Jason Swenk: Marketing Business Strategist, Agency Consultant and Advisor
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Show Notes
If you're struggling to transition one-off project clients into repeat business or retainer clients, this episode is for you. Learn how you can scale your agency by getting clients to stop viewing you as a commodity.
{0:33} Geoff asked: "How do you ensure that your clients come back for repeat business?..."
"In my content management business, we start new clients off on a trial project, followed by one month's content. If they like all of that (and they do in 90+% of cases), we set up an arrangement whereby they order content from us every month.
We've experimented with a lot of different writing services: blogs, landing pages, sales emails, product descriptions, direct response copy - even translation services this week.
The service that people come back for month after month is blog posts. There is a constant need for content, and this is a market we get a lot of repeat business from.
The problem I'm having right now is that clients are very sluggish when it comes to reordering content at the beginning of the new month. Our process involves them coming up with blog post titles and sending them to us so that I can schedule the articles with our writing staff.
So I'm not sure what I can do on this. There must be something I can change to make it easier for clients and myself to schedule content with us.
How do we turn one-off customers into repeat business?"
Resources referenced in this show:
- Interview with Jamie Turner from 60-Second Marketer
- "Becoming Warren Buffet" Documentary (correction: available on HBO, not Netflix)
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