Small Business Made Simple Podcast

After 370 episodes, and almost 7 years, this is the last Small Business Made Simple Podcast episode. It's an emotional Goodbye but a necessary one right now. Please don't be a stranger, come join the Private Facebook Group - https://www.facebook.com/groups/LikeMindedBusinessOwners Visit the website (check out the new branding!) https://www.socialmediaandmarketing.com.au Or Come follow Jenn on Instagram: https://www.instagram.com/jenndonovan_/

Episode 369: Outsourcing, Overwhelm & Finding Freedom with Natasha Collins Are you drowning in admin and stuck doing the tasks you don't love? In this episode of the Small Business Made Simple Podcast, I chat with Natasha Collins from Amity Resources about how outsourcing can free up your time, reduce overwhelm, and help you get back to doing what lights you up in business. Natasha shares her own story of building businesses from the ground up—including how Amity Resources was born—and why outsourcing isn't just about saving time, it's about creating more joy and freedom in your business (and life). If you've ever thought, "It's just easier if I do it myself," or found yourself working 70+ hours a week, this conversation is for you. From practical tips on what to outsource first, to tackling the mental blocks around delegating, Natasha brings so much wisdom and encouragement for small business owners. 👉 Tune in now to hear how outsourcing could be the missing piece in growing your business without burning out. 🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/ 🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge 🟢 Let's talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/ 🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/369 🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/ 🔴⭕ Purchase a copy of my new book Small Town Big Impact here: www.socialmediaandmarketing.com.au

Ever wondered how different generations really impact your business—both as customers and as employees? In this week's Small Business Made Simple Podcast, I sit down with the fabulous Michelle Pascoe to unpack the power (and quirks!) of generational marketing and leadership. From Baby Boomers to Gen Z—and even the brand-new Betas—we explore what motivates each group, the assumptions that hold us back, and how smart leaders can bridge the gaps. 🎧 You'll walk away with: Practical insights into managing and motivating multi-generational teams Fresh ideas on connecting with customers across six generations Real strategies you can put into action today (not "one day") So grab your notebook, lean in, and get ready to see your business through a whole new generational lens. Take a listen to episode 368 and hear the GOLD! 🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/ 🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge 🟢 Let's talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/ 🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/368 🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/ 🔴⭕ Purchase a copy of my new book Small Town Big Impact here: www.socialmediaandmarketing.com.au

**How to Humanise Your Brand in the Age of AI** *Small Business Made Simple Podcast with host Jenn Donovan & guest Fiona Killackey* Are you curious about harnessing the power of AI in your business, without losing the magic that makes your brand uniquely human? In this episode, Jenn Donovan sits down with Fiona Killackey, founder of My Daily Business, for a thought-provoking and practical chat on navigating business in the AI era. Fiona shares her journey from magazine editor to marketing lead at major brands, all the way to running her own business, always with a focus on aligning your work with your values and living life *beyond the hustle*. Together, they discuss: - How AI is changing the landscape for small business owners - The risks of relying too heavily on technology (and how to keep it as your assistant, not your authority) - Practical ways to humanise your brand, connect authentically, and stand out - Combatting AI bias and why your unique voice matters now more than ever - Tools and tips Fiona uses daily for business *and* life efficiency Whether you're an AI skeptic or you're eager to adopt the latest tech, this episode will inspire you to combine the best of both worlds: innovation and heart. Plus, hear about Fiona's popular books and the one AI tool she swears by for creative entrepreneurs. Hit play to find out how to future-proof your brand with authenticity, storytelling, and a very human approach to technology!

Ready to give LinkedIn another chance? In this episode of the Small Business Made Simple Podcast, I chat with LinkedIn expert Kate Merryweather, who shares why LinkedIn isn't just another social platform — it's a goldmine for small business owners ready to be more visible, connect with the right audience, and grow their business. Kate reveals why copy-pasting your Facebook or Instagram strategy won't work, how the LinkedIn algorithm differs across countries, and why being just 10% braver than others can make you stand out online. Whether you've tried LinkedIn before or you're curious about making it your go-to platform, Kate's insights will give you the confidence (and the strategy) to show up smarter. Plus — she's joining me live at the Social Media & Marketing Conference on Friday, 29th August 2025 in Melbourne. Don't miss her expert tips in person! Tickets available here: https://www.socialmediaandmarketing.com.au/conference 👉 Tune in now and discover how LinkedIn could be the platform that finally works for you.

🎙️ Episode Title: Podcasting & PR for FREE with Jules Brooke Ever wondered how to use podcasting and PR to grow your influence — without spending a cent? In this episode of the Small Business Made Simple Podcast, I sit down with the incredible Jules Brooke, founder of She's The Boss and Women Speakers Australia, to unpack how small business owners can get visible, connect with influencers, and harness media opportunities to build credibility. Jules shares her unique approach to podcasting as a powerful relationship-building tool (hello, instant coffee with CEOs!) and why PR is one of the most underrated — yet free — marketing strategies for small business. If you've ever thought PR was too hard, Jules is here to prove it's not only doable, but essential. We also dive into what she'll be sharing on stage at the 2025 Social Media & Marketing Conference in Melbourne — helping business owners like you embrace podcasting and PR as game-changing strategies. ✨ Tune in and discover how to: Use podcasting to connect with decision-makers and grow your network Leverage PR to build trust and credibility for your brand Overcome the fear and just give it a go 🎧 Listen now and get inspired to make your business more visible than ever!

🎙 Episode 364a: AI, Marketing & Avoiding Burnout with Tracy Sheen AI is moving fast—but how can small business owners harness it without getting lost in the overwhelm? In this bonus episode, I chat with Tracy Sheen, digital guide, speaker, and author of AI and You: Business Reimagined. Tracy shares practical ways you can use AI to supercharge your marketing, streamline content, and avoid burnout, while still keeping your brand voice and values intact. We also talk about the upcoming Social Media & Marketing Conference Melbourne 2025, where Tracy is one of our keynote speakers. If you've been curious about AI but unsure where to start, this episode is packed with real-world insights, a few laughs, and some no-nonsense advice to help you stay visible online without adding more stress. 🎟 Grab your ticket to the conference: socialmediaandmarketing.com.au/conference

SEO made simple (finally!). In this bonus episode, I'm joined by Ray Pastoors, one of the brilliant keynote speakers at the Social Media & Marketing Conference 2025. Ray has over 20 years of digital experience and a passion for making SEO and search strategies easy to understand — no jargon, no overwhelm, just practical tips you can actually use. We talk about what's really changing in Google and search right now, how small business owners can become more visible online (even if you don't have a website!), and why organic search is still one of the most powerful growth tools in your marketing toolkit. Ray also shares what he'll be covering at the conference in Melbourne on Friday 29 August 2025 — and trust me, this is one keynote you'll want to hear live. 🎧 Tune in now and get a sneak peek of the gold he'll be sharing from the stage! Get Your Ticket here: https://www.socialmediaandmarketing.com.au/conference

What if your business could give you more joy, freedom and inspiration? In this special episode, I'm joined by my friend and conference speaker Emma Lovell, the original Bleisure (business + leisure) Coach. We talk all about retreats, rest, and how weaving a little more leisure into your business can spark creativity, attract your ideal clients, and actually help you grow faster. Emma also shares why she literally changed her flight back from the US so she wouldn't miss the Social Media & Marketing Conference on Friday 29 August 2025 in Melbourne CBD (so really, what's your excuse?). https://www.socialmediaandmarketing.com.au/conference If you're ready to rethink marketing, rediscover balance, and learn how fun can fuel your business, this is the episode for you. 🎧 Hit play now and join the conversation.

Ready to grow your small business without burning out? In this episode, I'm joined by Troy Trewin from Grow Your Small Business — a man who's seen it all: 26 years in business, 30+ partnerships, and more lessons (and laughs) than you can count. We talk about the three biggest mistakes small business owners are still making in 2025, why people and marketing are your greatest growth levers, and how to start thinking about your exit strategy (even if you're years away from selling). This one's packed with practical tips, real-world experience, and the kind of advice you wish you'd had years ago. And if you love the idea of sharpening your skills even more, don't miss the Social Media & Marketing Conference on Friday 29 August 2025 in Melbourne CBD. It's your chance to learn from top experts (including me!) and connect with like-minded business owners. Tickets at socialmediaandmarketing.com.au/conference. If you're ready to work smarter, lead better, and grow with confidence — hit play!

Episode 360: Crafting the Perfect Elevator Pitch for Your Business You're at a conference. Someone turns to you and asks, "So, what do you do?" Do you have a killer answer ready? In this episode of the Small Business Made Simple Podcast, I'm diving into how to craft a powerful elevator pitch that's memorable, impactful and makes your dream client say, "Tell me more!" Whether you're heading to a networking event, meeting a new collaborator, or (hint hint) coming along to the 2025 Social Media and Marketing Conference on 29th August, having a pitch that rolls off your tongue with confidence is a must. We'll cover: What makes a pitch persuasive (without sounding salesy) The secret sauce to being memorable and clear Why your elevator pitch isn't "one and done" And a few fun examples, including my own! Plus, I'm throwing you a challenge—create your own pitch and tag me on social. I'll reshare my favourites! 🎧 Listen now and get prepped to pitch like a pro (and maybe even win hearts and business before the elevator dings). 🎟️ And if you haven't grabbed your conference ticket yet… what are you waiting for? https://www.socialmediaandmarketing.com.au/conference

Episode 359: How to Actually Make Money on Social Media with Jade Warne Ready to actually make money from all the hours you're pouring into social media? This episode is your golden ticket. In this bonus chat, I'm joined by the magnetic Jade Warne—founder of the Small Business Growth Club, mum of three, and social selling superstar. Jade's built a $200K+ online income using nothing more than her phone, smart strategy, and a whole lot of heart. Now, she's sharing how you can do it too. Whether you're a service-based business, eComm queen, or bricks-and-mortar biz, this conversation is packed with timeless tips, a few truth bombs, and just the nudge you need to turn posts into profit. Jade's also one of our keynote speakers at the 2025 Social Media and Marketing Conference—so if you're on the fence about coming, this might just be the push you need to grab that ticket. 🎧 Listen to Episode 359 now to learn how to sell on social without selling your soul. 🎟️ Conference tix: socialmediaandmarketing.com.au/conference

Episode 358 – How to Use Video to Grow Your Small Business Without Fancy Gear or Fear If you know you should be doing more video in your business but feel overwhelmed, tech-resistant, or a little camera shy — this episode is for you! In this week's chat, I'm joined by Caleb Maxwell from Hebron Films — a regional Victorian video strategist who breaks down how small business owners can start creating better video content without fancy gear, big budgets, or overthinking it. We talk about: 🎯 Why video isn't the goal — the outcome is 📽️ How to use video strategically (without wasting time or money) 🧠 Simple mindset shifts to help you get confident on camera 🛠️ AI tools and techniques to make video production easier and more repeatable 📈 Why episodic content (like "Part 1, 2, 3") is working right now — and how to use it in your own marketing This conversation is jam-packed with practical tips, real stories, and a healthy dose of "you've got this" encouragement. 👉 Go have a listen now — and check out the full show notes at: www.socialmediaandmarketing.com.au/358 🎟️ And if you haven't grabbed your ticket for the 2025 Social Media and Marketing Conference, now's the time! Early Bird ends soon and you can now pay in 4 instalments: Get your ticket here 🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/ 🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge 🟢 Let's talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/ 🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/322 🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/ 🔴⭕ Purchase a copy of my new book Small Town Big Impact here: www.socialmediaandmarketing.com.au

BONUS EPISODE 357: Someone Has to Be the Most Expensive – Why Not Make It You? with Andrew Griffiths In this bonus episode, I'm sharing something a little bit special with you – a repurposed chat from a recent LinkedIn Live I hosted with the incredible Andrew Griffiths – bestselling author, speaker, and all-round legend. Andrew is not only one of my personal mentors, but also my closing keynote speaker for the 2025 Social Media & Marketing Conference in Melbourne on 29 August. We sat down to talk about a BIG topic: charging what you're worth – and why so many business owners still hold themselves back when it comes to pricing. We cover: Why now is exactly the right time to review your pricing How confidence, mindset, and value perception all play a role Why product and service-based businesses alike need to embrace being "the most expensive" The real cost of saying yes to discounts (and the thousands you could be leaving on the table) If you've ever second-guessed your pricing, undercharged for your brilliance, or told yourself "now isn't the right time to increase my rates", this episode is a must-listen. 🎧 Tune in now and get a sneak peek at the message Andrew will be delivering live on stage at the conference – and why it might just be the message you need to hear. 🎟️ Ready to be in the room? Grab your ticket at: https://www.socialmediaandmarketing.com.au/conference

EPISODE 356: Your Brand vs Your Product – Are You What People Are Buying? Ever wondered how much your business name really matters? Or whether you're spending too much time branding your business and not enough branding you? In this episode, I dive into a brilliant question I was asked during a recent keynote: "How important is the business name if I am the one clients are buying?" If you're a service-based business – coach, celebrant, photographer, personal trainer, social media manager – this one's for you. Because here's the truth: your clients aren't just buying a product, they're buying you. We'll talk about: Why YOU are your biggest marketing asset The power of personal brand over business name What to post when you feel like you're "too professional" to be personal How to show up more as the expert your audience is already looking for This episode is a mindset shift, a confidence boost, and a nudge to start showing up more as you. 🎧 Tune in now and let's talk about being the face, voice and heart of your business. Because people buy from people – especially brilliant ones like you. ** Tickets to the 2025 Social Media and Marketing Conference - https://www.socialmediaandmarketing.com.au/conference 🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/ 🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge 🟢 Let's talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/ 🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/322 🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/ 🔴⭕ Purchase a copy of my new book Small Town Big Impact here: www.socialmediaandmarketing.com.au

EPISODE 355: The Number One Thing You Need to Know When Launching Got something exciting in the works – a new product, a service, a book, maybe even a podcast? Then this episode is for YOU. In today's chat, I'm sharing my best launch advice ever – the kind that turns "meh" launches into momentum-building, community-powered rollouts. Spoiler alert: showing up with your launch already done is a marketing misstep. Instead, I'll walk you through how to bring your people on the journey so they're ready to buy when you're ready to sell! Plus, I dive into my own book launch experience and show you exactly what a six-week runway launch strategy looks like – step-by-step. Oh, and before you go – have you grabbed your ticket for the 2025 Social Media & Marketing Conference yet? Head to socialmediaandmarketing.com.au/conference to get yours before Early Bird ends! 🎧 Tune in now – and let's make your next launch your best one yet. 🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/ 🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge 🟢 Let's talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/ 🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/322 🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/ 🔴⭕ Purchase a copy of my new book Small Town Big Impact here: www.socialmediaandmarketing.com.au

Bonus Episode – Marketing With No Money: Katrina McCarter's No-Fluff Advice for Small Business Owners In this bonus episode, I'm chatting with the amazing Katrina McCarter – marketing strategist, keynote speaker, and one of the powerhouse presenters at my 2025 Social Media & Marketing Conference. We dive into the topic she's most passionate about: marketing with no money – and why it's not just possible, but powerful when done right. Katrina shares her personal journey, her favourite budget-friendly strategies, and a sneak peek of what she's bringing to the stage in Melbourne this August. If you're a small business owner looking for proven, practical, zero-fluff strategies to grow without burning cash, this is a must-listen. 🎧 Tune in now and get inspired – then grab your ticket to the conference before they're gone! 👉 Get your ticket here: https://www.socialmediaandmarketing.com.au/conference

Episode 353: Instagram and Google Are Now in Bed Together – What This Means for Your Biz! Big news in the digital world! From 10 July 2025, your Instagram content (yep – posts, Reels, carousels and videos) can now appear in Google search results if you've got a public professional account. What does that mean for your business visibility? More eyes, more clicks… but maybe a little more pressure too. In this episode, I break down what's changing, how it affects you as a small business owner, the pros and cons (yes, there are a few "eep" bits!), and – of course – what you should do next. Plus, I'm answering the big question: Will this help grow your Instagram followers – or just boost your visibility? Grab a cuppa, hit play and let's chat strategy, SEO, and how to make your content work harder for you – without working harder yourself! 👉 Listen in now and get ahead of the curve! ** Have you got your ticket to the 2025 Social Media and Marketing Conference? Head here to pick yours up! https://www.socialmediaandmarketing.com.au/conference **

🎧 BONUS EPISODE – Inclusive Marketing with Zoe Simmons: What You Might Be Missing In this bonus episode of the Small Business Made Simple Podcast, I'm sharing a powerful conversation I had live on LinkedIn with one of the speakers at my upcoming Social Media and Marketing Conference, the brilliant Zoe Simmons. Zoe is an award-winning journalist, disability advocate, and all-round powerhouse, and she's here to challenge the way we think about marketing. Spoiler alert – 20% of the population lives with a disability, and yet, most marketing leaves them out. We chat about: Why inclusive marketing matters now more than ever Simple things you can do to make your business more accessible The lightbulb moments you'll experience when you just start thinking differently Zoe will be taking the stage on 29 August in Melbourne at the Social Media and Marketing Conference to deliver even more practical, empowering, and mindset-shifting insights. 🎟️ Haven't grabbed your ticket yet? Head to https://www.socialmediaandmarketing.com.au/conference before the next price rise. Whether you're already booked in and can't wait to meet Zoe in person, or this conversation is the nudge you needed – this episode is a must-listen.

** Purchase your 2025 Social Media and Marketing Conference ticket for $199 here: https://www.socialmediaandmarketing.com.au/351 ** Episode 351 – How to Do "The People Stuff" Better in Your Business with Amy Christopherson Got a team? Thinking about building one? Or just wondering how to lead better without losing your mind (or your weekends)? This episode is for you. This week on the Small Business Made Simple Podcast, I'm joined by HR expert and small business champion, Amy Christopherson from Grounded HR. Amy's on a mission to make the "people part" of business less daunting and more empowering—for you and your team. Whether you've got a handful of contractors or a fast-growing squad, we're diving into how to lead with purpose, put solid contracts in place (hint: not the ChatGPT kind), and create a culture that makes people want to stay. Tune in for practical HR advice, real talk about hiring fears, and a timely reminder that investing in people is actually investing in your profits. 🎧 Ready to lead better and grow with confidence? Hit play now. 👉 Listen to the full episode at socialmediaandmarketing.com.au/351

BONUS EPISODE – Visibility, Awards & Why It's Time You Made Some Noise (with Jemimah Ashleigh) Surprise! I'm popping into your ears today with a juicy bonus episode. This is a chat I had live on socials with the fabulous Jemimah Ashleigh, visibility expert, founder of The Visibility Lab, and one of the incredible speakers at my Social Media & Marketing Conference in Melbourne this August. In this raw and real conversation, we unpack why entering business awards is one of the most underused, undervalued, and totally brilliant marketing strategies out there. (Spoiler alert: it's not about trophies, it's about credibility, visibility, and opportunity.) We talk about: Why being "quietly brilliant" isn't a strategy anymore How awards give you a massive ROI (even if you don't win!) The mindset shift that'll help you finally back yourself and get seen This convo is full of gold for anyone ready to step into the spotlight, even if the tech at the start is a little less than polished (classic me 🙈). 🎟️ If you haven't grabbed your ticket to the conference yet, do it! Head to socialmediaandmarketing.com.au/conference.

** Come Along to the 2025 Social Media and Marketing Conference in Melbourne - in August - get your tickets here: https://www.socialmediaandmarketing.com.au/conference The Real Reason Businesses Are Closing (And How to Stay Ahead) - Podcast Episode 349 Innovation. It's not just a buzzword, it's the lifeline of business. In this episode of the Small Business Made Simple Podcast, I'm diving into what happens when businesses stop evolving. Spoiler alert: they start disappearing. Think iconic brands like Katies and Just Jeans or long-running shows like The Project and Q&A, gone, not because they weren't loved, but because they didn't innovate. So, let me ask you this, when was the last time you did something innovative in your business? In this honest and action-packed episode, I explore: What innovation really means for small business owners (and no, it's not just shiny tech) Why marketing and innovation are the only two things that truly matter in business How I'm walking the innovation talk by launching the 2025 Social Media & Marketing Conference Whether you're stuck in the "this is how we've always done it" cycle or ready to shake things up, this episode is your nudge (or maybe your push!) to get curious, get courageous, and start innovating. Tune in now, because doing what you've always done may not get you where you want to go next. 🎧 Listen to the episode: https://www.socialmediaandmarketing.com.au/podcast

EPISODE 348: Is PR the Most Underrated Marketing Strategy for Small Business? With Liz Nable PR – it's the free marketing strategy that small business owners often overlook… but not today! In this week's episode of the Small Business Made Simple Podcast, I'm joined by the fabulous Liz Nabel—former TV journalist, now media and PR coach – and we're diving into the world of getting your business into the media for FREE. We chat all things public relations (spoiler: it doesn't stand for press release!), how to find media angles in your business, how AI can actually help if writing's not your thing, and why pitching your story doesn't need to be scary – just smart. Liz shares her journey from chasing breaking news to building a million-dollar business using the power of PR – with zero marketing budget. If you've ever thought, "PR isn't for me," this episode might just change your mind (and your visibility). 🎧 Tune in now and find out how to build your brand, your authority, and your audience – without spending a cent. 🟠 WANT TO JOIN ME FOR THE 2025 SOCIAL MEDIA AND MARKETING CONFERENCE IN MELBOURNE, 29 AUGUST? https://socialmediaandmarketing.com.au/conference 🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge 🟢 Let's talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/ 🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/348 🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/

** Get Along to the 2025 Social Media and Marketing Conference in Melbourne on 29th August - tickets now on sale - https://www.socialmediaandmarketing.com.au/conference Ready to unlock what "good growth" really means for your small business? In this episode of Small Business Made Simple, host Jen Donovan sits down with Sarah Howard, founder of Writers Australia and author of "Beyond Solo." Sarah shares her 18-year journey from solo freelancer to agency leader and dives deep into the realities of business growth—spoiler alert, it's not always about getting bigger! Jen and Sarah chat about why listening to your customers is key, the challenges (and rewards) of building a team, what to delegate or outsource, and how to design a business that supports your life, not the other way around. Plus, Sarah introduces the concept of the "A-Team Collective" and explains why it's absolutely OK to stay small if that's what suits you. If you've ever wondered how to grow your business on your own terms, manage people effectively, or even plan for your eventual exit, this episode is packed with practical advice, real stories, and plenty of inspiration to help you build a business—and a life—you love. Tune in and discover a new approach to business growth that's all about purpose, values, and freedom!

Episode 346 – Hashtags in 2025: Should You Still Bother? Let's talk hashtags—the little pound sign that once ruled the social media world… but in 2025, are they still pulling their weight? In this episode of the Small Business Made Simple Podcast, I'm cutting through the confusion and diving into what hashtags really do now, which platforms they still matter on, and whether you should keep using them or ditch them altogether. If you're still popping #smallbizlife or #foryoupage into every post, but not seeing results—this episode is for you. You'll learn: ✅ The truth about how hashtags work on Instagram, TikTok, LinkedIn and Facebook in 2025 ✅ How many hashtags to use (and which ones to skip completely) ✅ The rise of keyword-rich captions and why they're now more powerful than your tag strategy ✅ 5 things to focus on instead of obsessing over hashtags ✅ A fresh, simplified approach to social media that prioritises connection over confusion Hashtags aren't dead—but they're no longer your growth engine. They're the seasoning, not the main meal. 🎧 Tune in now to learn what actually moves the needle in 2025 social media marketing. Or read the full show notes at: www.socialmediaandmarketing.com.au/346

Episode 345 – How to Build a Micro Funnel in 24 Hours Think funnels are too complicated, too techy, or just plain too hard? Think again, lovely. In this episode of the Small Business Made Simple Podcast, I'm showing you how to build a smart, simple micro funnel in just 24 hours—without losing your mind, spending weeks mapping things out, or writing a 67-email sequence. Whether you're launching soon, need a quick win, or want to stop sending people to your homepage and hoping for the best—this episode is your sign to stop overthinking and start funnel-ing. You'll learn: ✅ What a micro funnel is (and why it works so well for small business) ✅ The 3 essentials you need to get started today ✅ The simple steps: from freebie to follow-up email to next action ✅ How to promote your funnel without ads or a big list ✅ My favourite tools and a secret AI shortcut to make it even easier! ✨ This episode is perfect for service providers, e-commerce brands, coaches, creatives and anyone ready to stop chasing leads and start converting them. 🎧 Press play now or head to the full show notes at: www.socialmediaandmarketing.com.au/345 Let's build you a lead machine that works while you sleep—without needing a tech degree.

Episode 344 – The Lie of "Just Be Consistent": Marketing Advice I Wish I'd Questioned Sooner We've all heard it: "Just be consistent." It sounds helpful. Harmless. Even wise. But what if that well-meaning advice is leading you to burnout, bland marketing, and busywork with zero results? In this episode of the Small Business Made Simple Podcast, I'm busting one of the biggest marketing myths out there—that consistency alone is the magic fix for your business visibility. (Spoiler: it's not.) If you're posting daily, showing up in stories, emailing your list religiously—and still wondering "Why isn't this working?"—this one's for you. Inside this episode: ✅ Why consistency without clarity leads to chaos ✅ The difference between strategy and survival posting ✅ What I wish I'd been told about content, messaging, and momentum ✅ How to reset your marketing to be consistent with purpose ✅ Three practical ways to make your marketing work harder (and feel lighter) ✨This is your permission slip to pause, rework what isn't landing, and stop creating just for the sake of showing up. You'll walk away with a refreshed view on consistency—one that's aligned, strategic, and sustainable. Because being consistent should support your business, not drain it. 🎧 Tune in now or catch the full show notes at: www.socialmediaandmarketing.com.au/344

Struggling to make LinkedIn work for your small business? In this episode, I sit down with Michael Clark from Athletic Koala, a digital marketing expert who's cracked the code on using LinkedIn for real business growth — especially in 2025. We dive into how to build a community on LinkedIn, use content to position yourself as a subject matter expert, and why giving away your best knowledge is the best marketing strategy you've got. You'll learn why old-school Facebook and Google Ads just aren't cutting it anymore, how to get over your fear of video, and exactly what types of posts are working on LinkedIn right now. This one's practical, insightful, and peppered with Michael's signature wit and wisdom — perfect for small biz owners who are ready to make LinkedIn their top sales platform. 🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/ 🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge 🟢 Let's talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/ 🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/322 🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/ 🔴⭕ Purchase a copy of my new book Small Town Big Impact here: www.socialmediaandmarketing.com.au

Episode 342 – What Running a Podcast for 6+ Years Has Taught Me About Consistency (and When to Quit Something) After more than 6 years, 340+ episodes, and a truckload of cuppas... I've learned a thing or two about showing up. Especially when no one's clapping yet. In this reflective, real-talk episode of the Small Business Made Simple Podcast, I'm sharing the truth about consistency—what it actually looks like, what it costs, and when it's okay to quit (or at least press pause). Whether you're podcasting, posting on social, writing newsletters, or trying to stay visible in your business without burning out—this is the pep talk you didn't know you needed. We're chatting: ✅ How consistency builds trust—and why that matters more than fancy funnels ✅ The sneaky difference between quitting and pivoting ✅ Why Episode 1 nearly didn't happen (and what made me hit publish anyway) ✅ Five lessons from six years behind the mic—warts, wins, and all ✅ When to reflect, when to rest, and when to just keep going This episode is for the small business owner who's ever thought: "Is anyone even watching?" "Does this even matter?" "Should I just quit?" 💡 Spoiler: Showing up is the strategy. Especially when it's hard. Especially when no one's clapping (yet). 🎧 Hit play now or read the full show notes at: www.socialmediaandmarketing.com.au/342

Episode 341 – Are You Ready for Zero-Click Content? Let's Talk Algorithms Still obsessing over click-throughs and link clicks? You're not alone—but in 2025, it might be time to shift your strategy. In this episode of the Small Business Made Simple Podcast, we're diving into zero-click content—what it is, why the algorithms love it, and how your business can thrive even when no one's clicking your links. If you're pouring time into content and wondering why people aren't "taking action," it might be because they already got what they needed… right there in the scroll. ✨ The scroll economy is here, and it's changing the way we create, connect, and convert. In this value-packed chat, you'll learn: ✅ What zero-click content is (and why it's not as scary as it sounds) ✅ How algorithms are rewarding in-feed, stay-put content more than ever ✅ Why giving the goods up front builds trust, visibility and long-term connection ✅ My four go-to strategies for creating high-performing, scroll-stopping content ✅ How to measure success when traditional clicks are dropping Spoiler alert: just because they're not clicking doesn't mean they're not converting. 🎧 Hit play now and find out how to make your content work with the algorithm—not against it. Or read the full show notes at: www.socialmediaandmarketing.com.au/341

Episode 340 – The Rise of Searchless Marketing: How to Be Found Without Being Googled What if your next customer never Googles you? Welcome to the world of searchless marketing—where your dream clients are finding you without searching for your name, your website, or your keywords. In this episode of the Small Business Made Simple Podcast, I'm diving into the 2025 trend that's turning traditional search strategies on their head—being discovered without being looked for. If you've been pouring effort into SEO, blogs, and Google listings—but still not seeing results—this episode will show you where attention is going (and how to meet your audience there). We'll unpack: ✅ What "searchless marketing" means and why it's growing fast ✅ The scroll economy vs. the search economy (and how to win in both) ✅ 6 ways to boost visibility without relying on Google ✅ Why shareability, memorability and collaboration are your new best friends ✅ Tools to help you show up in feed, in inboxes and in conversations ✨ This episode is for e-commerce brands, service-based businesses, local legends and regional trailblazers alike—if you want to grow without relying on the algorithm gods or page-one Google rankings, this one's for you. 💡 You'll walk away with fresh ideas for content, promotion and visibility—even if SEO makes your head spin! 🎧 Tune in now or head to the show notes at: www.socialmediaandmarketing.com.au/340

Episode 339 – AI Ethics in Your Marketing in 2025: What Small Biz Owners Need to Know AI is writing our captions, helping with email campaigns, and brainstorming blog titles—but just because we can use it for everything... should we? In this episode of the Small Business Made Simple Podcast, I'm diving head-first into the big conversation we need to be having in 2025—how to use AI ethically in your marketing without sounding like a robot, losing trust, or forgetting your voice in the process. If you've ever: ✅ Copied and pasted an AI-generated caption that didn't sound quite like you ✅ Wondered whether you should credit AI when it helps you write content ✅ Set up auto-DMs that feel a bit... soulless ✅ Or worried about accidentally plagiarising from AI-sourced content... Then this is your must-listen episode. We'll unpack: What ethical AI use actually means for small business owners in 2025 Real-life pitfalls (like made-up facts and "Love this!" bot replies 🙈) Best practice tips to keep your marketing human, honest, and on-brand My favourite AI tools (and how I use them without letting them take the reins) A 3-step checklist to keep your content authentic and audience-friendly 👀 Spoiler alert: AI isn't going anywhere, but your voice still matters most. 🎧 So, if you're using AI (or thinking about it) in your content creation, make sure you're doing it in a way that builds connection, not confusion. Hit play on this episode for a real, grounded take on where ethics meets automation. 👉 Read the show notes or catch up on past episodes at: www.socialmediaandmarketing.com.au/339

Episode 338 – Is Your Expertise Your Marketing Problem? Are you accidentally getting in your own way when it comes to your marketing? In this episode of the Small Business Made Simple Podcast, I'm asking the question many small business owners should be asking in 2025 — could your expertise actually be the problem in your messaging? If your marketing looks good on paper — you know your audience, your platforms, your niche — but it's still not converting into leads or sales, this episode is for you. Together, we'll unpack: ✅ Why "expert language" can disconnect you from your ideal customer ✅ What's keeping your customer up at 3 a.m. (hint: it's not "clinically proven formulas") ✅ Real examples of how to shift your copy from product features to emotional resonance ✅ A proven, four-step customer-centric copy formula you can use right away ✅ A dead-simple AI tip to check whether your copy is actually customer-first From e-commerce and service providers to coaches, creatives, and consultants — this episode will help you flip the script and write copy that connects, converts and communicates real value. 💬 If you've ever been told "just share your expertise" and found yourself hearing crickets, tune in now. It's time to make your message land — in the hearts (and inboxes!) of your dream clients. 🎧 Ready for the shift? Hit play now or read the full show notes at: www.socialmediaandmarketing.com.au/338

💥💥 In episode 337 of the Small Business Made Simple Podcast, host Jenn Donovan delves into the emerging trend of 'Botcasting'—podcast episodes generated entirely by AI. Jenn shares a unique audio segment where two AI-generated voices discuss her book, showcasing the potential of this technology to revolutionise content creation. She explores the implications of AI in podcasting, pondering whether it could democratise content production or pose challenges to traditional podcasting. Listeners are invited to reflect on the future of 💥AI in media and its impact on authentic human connection. Tune in to discover how AI is reshaping the podcasting landscape and what it means for content creators and consumers alike. 🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/ 🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge 🟢 Let's talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/ 🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/322 🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/ 🔴⭕ Purchase a copy of my book Small Town Big Impact here: www.socialmediaandmarketing.com.au

5 Big Myths Holding Your Business Back – Are You Falling for Them? 🎙️✨ Episode 336 of the Small Business Made Simple Podcast Hey there, my friend! Are sneaky business and marketing myths keeping you stuck? 🤯 In this episode, I'm busting five of the biggest myths small business owners STILL believe—myths that could be slowing down your growth, draining your time, and holding you back from real success. From the "If I build it, they will come" illusion to the "I need to go viral" trap, I'm breaking them down and giving you practical, fluff-free marketing strategies to move past them. 🚀 ✅ Think more followers mean more sales? Think again. ✅ Feeling pressured to be on ALL the platforms? Let's fix that. ✅ Struggling to 'find time' for marketing? I'll call BS on that one! If you've ever second-guessed your marketing efforts, this is an episode you won't want to miss. Tune in now, subscribe so you never miss a future ep, and if you love what you hear, leave me a review—it's like gold for podcasters like me! 💛✨ 🎧 Listen now: www.socialmediaandmarketing.com.au/336 And hey, let's keep the conversation going! Jump into the Like Minded Business Owners Facebook group and share the biggest myth you've busted in business! 💬🔥

💡 AI for Small Business: How to Use It Without Losing Your Human Edge 💡 AI is everywhere in 2025, but how do you actually use it to grow your business—without losing your brand's unique voice? In this episode of Small Business Made Simple, I sit down with Leanne Shelton, AI coach and marketing expert, to talk all things artificial intelligence—but not in the way you're used to! We're diving into: ✅ Practical ways to use AI to save time (without sounding robotic!) ✅ The biggest AI mistakes business owners make—and how to avoid them ✅ How to train AI to understand your brand voice and write like you ✅ The truth about AI security, paid vs free tools, and what's worth your investment This isn't just another AI hype session—this is real talk for business owners who want to stay ahead, work smarter, and grow a more profitable business in 2025. 🎧 Hit play now to listen, and if you love this episode, don't forget to subscribe and leave a review! Your support helps more small business owners get the insights they need to thrive. 🚀 🔗 Listen now: https://www.socialmediaandmarketing.com.au/335 🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/ 🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge 🟢 Let's talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/ 🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/322 🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/ 🔴⭕ Purchase a copy of my new book Small Town Big Impact here: www.socialmediaandmarketing.com.au

🎧 10-Minute Marketing: What to Do When You Have No Time – Episode 334 Time-poor but still want to grow your business? You're not alone! In this episode of Small Business Made Simple, I'm sharing 11 powerful 10-minute marketing activities that can help boost your sales, brand awareness, and engagement—without eating up your entire day. From quick Instagram stories to clever email tweaks, updating your Google Business Profile, and pitching yourself for a podcast—these bite-sized strategies are designed for busy business owners who want to see real results. Marketing doesn't have to be overwhelming—it just needs to be consistent. And guess what? Just 10 minutes a day adds up to over 60 hours of marketing a year! Imagine the impact that could have on your business in 2025. 🎙 Tune in now, grab your list of 10-minute marketing tasks, and let's take action together. Don't forget to subscribe so you never miss an episode, and if you find this helpful, I'd love for you to leave a review—it helps more business owners like you discover the show! 🚀 👉 Listen now: www.socialmediaandmarketing.com.au/334 🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/ 🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge 🟢 Let's talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/ 🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/322 🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/ 🔴⭕ Purchase a copy of my new book Small Town Big Impact here: www.socialmediaandmarketing.com.au

🚀 What You Need to Know About Business in 2025 – Insights from the Big Small Business Survey The world of small business is shifting fast, and if you want to stay ahead, you need the latest insights. In this episode, I dive into the results of the Big Small Business Survey, co-authored by myself, Andrew Griffiths, Tracy Sheen, and Katrina McCarter. 🔎 What's keeping business owners up at night? 💰 Rising costs – and why only 15% have a pricing strategy in place 🤖 AI adoption – 63% say it's a game-changer, but 20% are still hesitant 📢 Marketing overwhelm – it's decreasing (finally!), but consistency is still a challenge 💡 How small businesses are fighting back with innovation, community, and new income streams 📊 The burden of high taxes and red tape – the conversation that needs to be louder! The numbers don't lie – small businesses make up 98% of all businesses in Australia and contribute $506 billion to the economy. Yet, many feel unsupported. With an election looming, now is the time to take action, speak up, and push for real change. If you want to future-proof your business, embrace AI, and fine-tune your pricing and marketing strategies, this is an episode you can't afford to miss. 🎧 Hit play now, subscribe to the podcast, and don't forget to leave a review – it helps more business owners like you! 👉 Download the full survey results at www.thebigsmallbusinesssurvey.com 🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/ 🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge 🟢 Let's talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/ 🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/322 🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/ 🔴⭕ Purchase a copy of my new book Small Town Big Impact here: www.socialmediaandmarketing.com.au

Curious about how a CRM system can revolutionise your small business? In this episode, I chat with CRM expert Freda Ma, who demystifies customer relationship management systems, sharing practical tips to boost efficiency and improve customer interactions. Tune in to discover how the right CRM can simplify your marketing, nurture relationships, and free up your time for the things that matter most. 🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/ 🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge 🟢 Let's talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/ 🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/322 🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/ 🔴⭕ Purchase a copy of my new book Small Town Big Impact here: www.socialmediaandmarketing.com.au

🎙️ 3 Smart Steps to Simplify and Boost Your Business for 2025 Are you ready to hit the ground running in 2025? In this episode, we're diving into three simple yet powerful steps you can take right now to set your small business up for success. From optimising your income streams and crafting effortless content strategies to mastering time management with actionable diary hacks, this episode is packed with practical tips to help you stay ahead. Whether you're feeling stuck or simply want to refine your focus for the year ahead, these insights are designed to simplify your marketing, streamline your goals, and inspire unstoppable momentum. Don't miss out—listen now and get ready to make 2025 your best year yet! 🎧 Subscribe, rate, and share with your fellow small business owners. Let's dream big, but always remember, there's no point in dreaming small! 👉 Join the conversation in our Facebook Group: Like Minded Business Owners 👉 Free Marketing in 2025 Webinar: Register here https://bit.ly/marketing2025Jenn Let's make marketing simple and your small business shine! ✨ 🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/ 🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge 🟢 Let's talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/ 🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/322 🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/ 🔴⭕ Purchase a copy of my new book Small Town Big Impact here: www.socialmediaandmarketing.com.au

Podcast Blurb: Episode 330 – The Big Change to Google That Will Affect Your Website Visits Ready to tackle the latest disruption in the digital world? In episode 330 of the Small Business Made Simple Podcast, we dive into the game-changing new feature from Google: AI Overviews in search results. These automated answers are shaking up the way customers find information—and it's a shift every business owner needs to know about. Join me as we unpack: What Google's AI Overviews mean for your website traffic. The golden opportunities hidden in "People Also Ask" and "People Also Search For" sections. How to adapt your content strategy to stay visible and relevant in 2025. Whether you're a seasoned marketer or just starting to leverage AI for growth, this episode will give you actionable tips to keep your business thriving in the evolving search landscape. 🎙️ Don't miss out—download now and hit subscribe to stay ahead of the curve. And hey, if you found this episode helpful, leave a review! Your support helps others discover the show and keeps us bringing you the insights you need. Let's navigate these exciting changes together and make 2025 your most profitable year yet! 🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/ 🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge 🟢 Let's talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/ 🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/322 🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/ 🔴⭕ Purchase a copy of my new book Small Town Big Impact here: www.socialmediaandmarketing.com.au

🎉 Happy New Year! Kick off 2025 with Episode 329 of the Small Business Made Simple podcast! After a challenging 2024, are you ready to make this year phenomenal? In this episode, I reflect on lessons from a doozy of a year—what survival mode taught me about life, business, and the power of just showing up. From marketing strategies to reconnecting with your ideal client, I share how to rethink and revitalise your business for the year ahead. 💡 Plus, discover: The surprising shift in mindset business owners are embracing in 2025. How your audience's "Word of the Year" can shape your strategy. Why planning for growth, thrive, and focus is key to breaking out of survival mode. 🎧 Tune in for practical tips, fresh insights, and a healthy dose of real talk to help you hit the ground running this year. 👉 Don't forget to join my FREE webinar, What I Need to Know About Marketing in 2025 on January 20th. Register now: https://bit.ly/marketing2025Jenn If you're a small business owner looking to thrive, this episode is your perfect starting point. Let's make 2025 phenomenal! 🌟 🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/ 🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge 🟢 Let's talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/ 🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/322 🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/ 🔴⭕ Purchase a copy of my new book Small Town Big Impact here: www.socialmediaandmarketing.com.au ✨ Keywords: small business marketing, marketing strategy, business growth, 2025 trends, thriving business, ideal client, Word of the Year.

[SUMMER SERIES] The Year I said YES - yep I said yes for a WHOLE year and on this episode I explain what happened, the doors it opened and the amazing things that happened because I had the courage to say yes! Take a listen to episode 328 and hear the GOLD! Get inspired for your 2025! 🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/ 🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge 🟢 Let's talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/ 🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/322 🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/ 🔴⭕ Purchase a copy of my new book Small Town Big Impact here: www.socialmediaandmarketing.com.au

[SUMMER SERIES] 3 Reasons Why You're Not Converting More Sales – Episode 327 Welcome to another episode of the Small Business Made Simple podcast, part of our special Summer Series. This week, Jenn Donovan is diving deep into a topic that every business owner needs to master – sales. We've all heard it: Sales is tough. But what if it doesn't have to be? In this episode, Jenn shares her no-nonsense approach to increasing your sales conversions by addressing the real reasons why you're not seeing the results you want. From eliminating negative self-talk to truly believing in your product, Jenn gives you actionable steps to shift your mindset and focus on what matters most – your customer. Here's what you'll learn in this episode: The truth about negative self-talk and why it's killing your sales How doubt about your product is holding you back and how to fix it The crucial mistake of trying to outsmart your customers and why listening is your superpower Plus, a bonus tip: why following up is non-negotiable for sales success Jenn delivers tough love and actionable tips to help you improve your sales strategy and achieve the success you deserve. Whether you love sales or dread them, this episode is a must-listen to help you take control and convert more sales. Press play and tune into the Summer Series podcast now. Don't miss out on transforming your sales game for 2025! 🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/ 🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge 🟢 Let's talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/ 🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/322 🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/ 🔴⭕ Purchase a copy of my new book Small Town Big Impact here: www.socialmediaandmarketing.com.au

[SUMMER SERIES] How to Plan Your Marketing – Episode 326 Welcome to a special episode of the Small Business Made Simple podcast, where Jenn Donovan brings you the Summer Series – a collection of some of the most impactful episodes to help you take your business to the next level. Whether you're relaxing over the holidays or gearing up for the new year, this episode will guide you through the essential steps to plan your marketing strategy for 2025. Jenn dives into why strategic marketing is more critical than ever. With the AI revolution on the horizon, the landscape of business is shifting fast, and it's essential to be proactive. She shares practical advice on how to double down on marketing in tough times, why building a community is key to business success, and how investing in yourself and your business can set you up for growth in 2025. So grab a cuppa, sit back, and tune in to discover how you can start planning for the future – and make 2025 your best year yet. Don't miss out on Jenn's insights, and remember, the key to success is action. Listen now, and let's make next year a year to thrive! Are you currently working on a marketing strategy for the new year, or are you still in the planning phase? 🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/ 🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge 🟢 Let's talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/ 🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/322 🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/ 🔴⭕ Purchase a copy of my new book Small Town Big Impact here: www.socialmediaandmarketing.com.au

[Summer Series] The Seven Things I'm Doing Whilst "Taking a Break" - Episode 325 Hey there, it's Jenn! After six incredible years of weekly podcasting, I'm mixing things up with a Summer Series to give myself a little breather. This episode revisits the seven things I tackled during last year's "break" (yes, that's in quotes because, as business owners, is it ever a real break?). From refreshing my speaker and media kits, updating my website, and auditing my digital chaos to mapping out goals and podcast ideas for 2024, I'm sharing the practical steps I take to set myself and my business up for success in the year ahead. What about you? Are you shutting down completely, or like me, balancing a bit of work with some well-deserved rest? Whatever your plans, I want 2024 to be your best year yet. And to help kick things off, I've got a FREE webinar on January 18th, all about marketing in 2024 – the trends, changes, and essentials small business owners need to know. Join me live or catch the recording. Register here: https://bit.ly/marketing2024Jenn. Enjoy this Summer Series episode, and don't forget to join the Like Minded Business Owners Facebook group to share your plans for the year ahead. Let's make 2024 amazing together! Big love, Jenn 😊 P.S. If you enjoyed this episode, leave a rating and review – it helps more small business owners find the podcast. And as my opening song says, remember, there's no point in dreaming small! 🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/ 🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge 🟢 Let's talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/ 🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/322 🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/ 🔴⭕ Purchase a copy of my new book Small Town Big Impact here: www.socialmediaandmarketing.com.au

🎙️ Episode 324: Let's Talk About 2025 – My Speaker Kit, New Topics, and Your Help! Join me, Jenn Donovan, for a special episode where I take you behind the scenes of my 2025 Speaker Kit! 🚀 Speaking is my passion, and I'm sharing the 9 topics I'll be focusing on next year—from marketing basics and human-to-human connection to AI, branding, and obsessing over your people. I'm also opening up about my journey as a speaker, from nervous beginnings to standing confidently on stage, creating moments that inspire business owners like you. ❤️ Here's the thing: I need your help! Whether you're part of a business community, a Chamber of Commerce, or know someone booking speakers for 2025, I'd love for you to share this episode or my speaker kit. Let's make big things happen together next year! 💡 What you'll learn in this episode: The top marketing trends I'll be discussing in 2025. Why focusing on your people is the secret to success. How building your brand over your product can transform your business. 🌟 Call to action: Tune in to hear the full breakdown of my 2025 topics and get the links to my speaker kit! Whether you're a fan of my podcast or just curious about my approach, this episode will give you a sneak peek into what's coming next year. 🎧 Listen now on your favourite platform or at: www.socialmediaandmarketing.com.au/324 ✨ Let's make 2025 unforgettable together! 🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/ 🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge 🟢 Let's talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/ 🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/324 🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/ 🔴⭕ Purchase a copy of my new book Small Town Big Impact here: www.socialmediaandmarketing.com.au

🎧 It's Time! What's Your 2025 Word of the Year? – Episode 323 of the Small Business Made Simple Podcast What will guide your business decisions in 2025? In this episode, Jenn Donovan shares her proven strategy for choosing a Word of the Year—a simple yet powerful tool to unify your goals, maintain focus, and reflect on your achievements. Learn how Jenn's past words like Impact and Book shaped her journey and discover her exciting plans for 2025 with her new words, Speaking and Play Big. Plus, Jenn walks you through a three-step process to find your word for 2025, complete with a worksheet available in the show notes. This episode is packed with practical tips, personal insights, and a nudge to step boldly into the new year. Ready to choose your word and take charge of 2025? 👉 Listen now and download your worksheet at www.socialmediaandmarketing.com.au/323. Don't forget to share your word inside the Like Minded Business Owners group—your inspiration might spark someone else's success! Hit play and let's make 2025 your best year yet! 🎉 🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/ 🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge 🟢 Let's talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/ 🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/322 🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/ 🔴⭕ Purchase a copy of my new book Small Town Big Impact here: www.socialmediaandmarketing.com.au

💸💲💸 Black Friday Sales and Christmas marketing – two HUGE events at the end of the year when we are already so tired. So let's chat about it. How important is it to participate? Do we need to be on sale? How can we make this time of the year work harder for us to make the next 12 months even more profitable? Whether you're in e-commerce or not, you definitely need to tune into this one! Take a listen to episode 322 and hear the GOLD! 🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/ 🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge 🟢 Let's talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/ 🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/322 🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/ 🔴⭕ Purchase a copy of my new book Small Town Big Impact here: www.socialmediaandmarketing.com.au

Digital Marketing is Transforming: Are You Ready? – Small Business Made Simple Podcast, Episode 321 The digital landscape is shifting fast, and if you're a small business owner, you need to be prepared! In this episode, Jenn dives into the game-changing transformations happening right now, like how ChatGPT has added web search capabilities, and what this means for your marketing strategy. Building on insights from past episodes, Jenn unpacks simple, actionable ways you can adapt to these changes without feeling overwhelmed. You'll learn why prioritizing problem-solving content is now a must, how to optimize for conversational searches (no more plain product posts!), and why short-form videos are key to standing out. Whether you're ready to embrace the shift or you're clinging to traditional strategies, this episode will give you clear steps to ensure your marketing aligns with the new digital age. Don't miss this chance to get ahead in 2025 – tune in now to stay relevant, visible, and impactful! 🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/ 🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge 🟢 Let's talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/ 🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/321 🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/ 🔴⭕ Purchase a copy of my new book Small Town Big Impact here: www.socialmediaandmarketing.com.au