106. Branding Isn’t Just Your Logo | Small Business Branding Insights with Jan Touchberry
Small Business Growth Tools | Sales, Marketing and Mindset Strategies for Christian Women in Local Business · Lindsay Fletcher | Christian Entrepreneur | Relationship Marketing & Sales Strategist
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Show Notes
In this insightful episode of Grow My Small Business, Lindsay sits down with Jan Touchberry from The Brand Collaborative to uncover the truth behind branding for small business owners, especially those with faith-driven businesses. They discuss why branding is much more than just a logo—it's about the feelings and associations your brand creates with your clients. This episode is perfect for Christian entrepreneurs and small business owners looking to build a brand that attracts ideal clients and fosters business growth.
Discover the psychology of branding, including how colors influence perception, and why defining your ideal client, values, and desired feelings should come before any visual design. Jan shares practical tips on incorporating your faith into your branding authentically, avoiding performative expressions, and building trust in a challenging 'trust recession' environment. Plus, learn how AI tools like custom GPT can help capture your unique brand voice without sounding robotic.
Whether you're just starting or refining your brand, this episode offers actionable strategies for creating consistency, building strong relationships, and growing your faith-driven small business. Tune in for expert insights on branding strategy, faith in business, and business growth that will empower you to make an impactful and authentic impression.
Connect with Jan Touchberry at https://jantouchberry.com
Jan's Podcast: Her Faith At Work