Sleep and ASMR by The French Whisperer

Fall asleep exploring the mysteries of History, Space, Mythology or Sciences. Every episode of the French Whisperer ASMR Podcast is a little adventure, under the form of a documentary, narrated in a soft spoken voice. It is the best way to get absorbed in a story, forget your concerns, relax, and naturally fall asleep. My stories are also on YouTube: https://www.youtube.com/@TheFrenchWhispererASMR Do you wish to listen to the same stories in other languages or with a different narrator? Discover the other podcasts I produce:- In American English, Lights Out Library narrated by Olimpia- In Spanish, La Biblioteca de los Sueños, narrated by Olimpia- In French, La Bibliothèque des Rêves, narrated by myself Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Fall asleep exploring the mysteries of History, Space, Mythology or Sciences. Every episode of the French Whisperer ASMR Podcast is a little adventure, under the form of a documentary, narrated in a soft spoken voice. It is the best way to get absorbed in a story, forget your concerns, relax, and naturally fall asleep. My stories are also on YouTube: https://www.youtube.com/@TheFrenchWhispererASMR Do you wish to listen to the same stories in other languages or with a different narrator? Discover the other podcasts I produce:- In American English, Lights Out Library narrated by Olimpia- In Spanish, La Biblioteca de los Sueños, narrated by Olimpia- In French, La Bibliothèque des Rêves, narrated by myself Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Fall asleep exploring the mysteries of History, Space, Mythology or Sciences. Every episode of the French Whisperer ASMR Podcast is a little adventure, under the form of a documentary, narrated in a soft spoken voice. It is the best way to get absorbed in a story, forget your concerns, relax, and naturally fall asleep. My stories are also on YouTube: https://www.youtube.com/@TheFrenchWhispererASMR Do you wish to listen to the same stories in other languages or with a different narrator? Discover the other podcasts I produce:- In American English, Lights Out Library narrated by Olimpia- In Spanish, La Biblioteca de los Sueños, narrated by Olimpia- In French, La Bibliothèque des Rêves, narrated by myself Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this soft spoken sleepy story, I take you on a journey through time and space, to explore the appearance and evolution of life in Earth's Oceans. We discover surprising life forms and how life recovered repeatedly with new species after each setback, from the explosion of marine life forms in the Cambrian to our time. Fall asleep exploring the mysteries of History, Space, Mythology or Sciences. Every episode of the French Whisperer ASMR Podcast is a little adventure, under the form of a documentary, narrated in a soft spoken voice. It is the best way to get absorbed in a story, forget your concerns, relax, and naturally fall asleep. My stories are also on YouTube: https://www.youtube.com/@TheFrenchWhispererASMR Do you wish to listen to the same stories in other languages or with a different narrator? Discover the other podcasts I produce: - In American English, Lights Out Library narrated by Olimpia - In Spanish, La Biblioteca de los Sueños, narrated by Olimpia - In French, La Bibliothèque des Rêves, narrated by myself Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this mythology bedtime story, I tell you three different myths from Ancient Greece: - The story of Perseus, how he was conceived by Zeus and Danae, went on an adventure to cut the head of Medusa the Gorgon, and rescued Andromeda. - The myth of the Labyrinth, built in Crete by Daedalus for king Minos, to contain the Minotaur, and how Theseus slayed it with the help of Ariadne. - The myth of Prometheus, who stole the secret of fire to give it to mankind and was punished for it. Fall asleep exploring the mysteries of History, Space, Mythology or Sciences. Every episode of the French Whisperer ASMR Podcast is a little adventure, under the form of a documentary, narrated in a soft spoken voice. It is the best way to get absorbed in a story, forget your concerns, relax, and naturally fall asleep. My stories are also on YouTube: https://www.youtube.com/@TheFrenchWhispererASMR Do you wish to listen to the same stories in other languages or with a different narrator? Discover the other podcasts I produce: - In American English, Lights Out Library narrated by Olimpia - In Spanish, La Biblioteca de los Sueños, narrated by Olimpia - In French, La Bibliothèque des Rêves, narrated by myself Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this ASMR/relaxing story that will put you to sleep, I tell you about the history of the Phoenicians and their cities (Byblos, Tyre, Sidon...), including the most famous of all: Carthage. I discuss various topics, like the Late Bronze Age Collapse, Phoenician culture, religion, and society, what Canaan and the Levant are, how ancient maritime trade worked, the rise of Carthage, and how the confrontation with Rome in the Punic Wars turned out. Fall asleep exploring the mysteries of History, Space, Mythology or Sciences. Every episode of the French Whisperer ASMR Podcast is a little adventure, under the form of a documentary, narrated in a soft spoken voice. It is the best way to get absorbed in a story, forget your concerns, relax, and naturally fall asleep. My stories are also on YouTube: https://www.youtube.com/@TheFrenchWhispererASMR Do you wish to listen to the same stories in other languages or with a different narrator? Discover the other podcasts I produce: - In American English, Lights Out Library narrated by Olimpia - In Spanish, La Biblioteca de los Sueños, narrated by Olimpia - In French, La Bibliothèque des Rêves, narrated by myself Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

In tonight's ASMR story, I tell you myths from Polynesia, especially Hawaii and Aotearoa (New Zealand), and I explain the origins and connections of Polynesian people. We will discover the story of Maui, his fight with goddess Hine, the origins of the gods starting with Rangi and Papa from the Maori tradition, more divinities (Tane of the forest and the birds, Tangaroa of the sea, Tawhirimatea of storms and winds...) and the creation of men and women. Fall asleep exploring the mysteries of History, Space, Mythology or Sciences. Every episode of the French Whisperer ASMR Podcast is a little adventure, under the form of a documentary, narrated in a soft spoken voice. It is the best way to get absorbed in a story, forget your concerns, relax, and naturally fall asleep. My stories are also on YouTube: https://www.youtube.com/@TheFrenchWhispererASMR Do you wish to listen to the same stories in other languages or with a different narrator? Discover the other podcasts I produce: - In American English, Lights Out Library narrated by Olimpia - In Spanish, La Biblioteca de los Sueños, narrated by Olimpia - In French, La Bibliothèque des Rêves, narrated by myself Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

For this ASMR/bedtime story, I take you on a nightly audio tour of the National Natural History Museum of Chile. We take a look at a lot of different items that I comment on for you (sei whale skeleton, bison, Kodiak bear, fossils of marine reptiles and dinosaurs, moai from Easter Island, the Inca "Plomo Boy" mummy...). Fall asleep exploring the mysteries of History, Space, Mythology or Sciences. Every episode of the French Whisperer ASMR Podcast is a little adventure, under the form of a documentary, narrated in a soft spoken voice. It is the best way to get absorbed in a story, forget your concerns, relax, and naturally fall asleep. My stories are also on YouTube: https://www.youtube.com/@TheFrenchWhispererASMR Do you wish to listen to the same stories in other languages or with a different narrator? Discover the other podcasts I produce: - In American English, Lights Out Library narrated by Olimpia - In Spanish, La Biblioteca de los Sueños, narrated by Olimpia - In French, La Bibliothèque des Rêves, narrated by myself Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this ASMR/bedtime story, we visit different real or hypothetical space objects and phenomena. I tell you about the life cycle of stars, that can leave behind a white dwarf, a neutron star (that can take the form of a pulsar and/or a magnetar), or a stellar black hole. We also explore the concept of dark matter and various kinds of hypothetical or less familiar planets, including coreless planets, iron planets, carbon planets, "blankets" (planets orbiting a black hole), chthonian planets, or helium planets. Fall asleep exploring the mysteries of History, Space, Mythology or Sciences. Every episode of the French Whisperer ASMR Podcast is a little adventure, under the form of a documentary, narrated in a soft spoken voice. It is the best way to get absorbed in a story, forget your concerns, relax, and naturally fall asleep. My stories are also on YouTube: https://www.youtube.com/@TheFrenchWhispererASMR Do you wish to listen to the same stories in other languages or with a different narrator? Discover the other podcasts I produce: - In American English, Lights Out Library narrated by Olimpia - In Spanish, La Biblioteca de los Sueños, narrated by Olimpia - In French, La Bibliothèque des Rêves, narrated by myself Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this ASMR/bedtime story, I tell you three different stories: - Area 51: how did this USAF base get its reputation for being at the center of numerous conspiracies, including the dissimulation and reverse-engineering of alien technology? - Chaco Canyon is a large archaeological site in New Mexico, built more than a thousand years ago and over several generations by the Ancestral Puebloans. What is the meaning and the function of these alignments based on astronomical observation, or this enigmatic web of roads that radiate from the canyon? - The Toba Catastrophe Theory is the hypothesis that a supervolcano that erupted around 70,000 years ago in Indonesia would have dramatically affected the course of life on Earth. Fall asleep exploring the mysteries of History, Space, Mythology or Sciences. Every episode of the French Whisperer ASMR Podcast is a little adventure, under the form of a documentary, narrated in a soft spoken voice. It is the best way to get absorbed in a story, forget your concerns, relax, and naturally fall asleep. My stories are also on YouTube: https://www.youtube.com/@TheFrenchWhispererASMR Do you wish to listen to the same stories in other languages or with a different narrator? Discover the other podcasts I produce: - In American English, Lights Out Library narrated by Olimpia - In Spanish, La Biblioteca de los Sueños, narrated by Olimpia - In French, La Bibliothèque des Rêves, narrated by myself Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this ASMR/bedtime science story, I tell you about Earth during the Pleistocene (a.k.a. "the Ice Age"). We explore what the planet was like its geography, its climate, its fauna (especially the megafauna of mammals like mammoths, saber-toothed tigers, or mastodons), and the rise of the genus Homo, from the first Hominidae to Australopithecus species and various species of archaic humans (Homo Habilis, Homo Erectus, Homo Heidelbergensis, Homo Neanderthalis and finally Homo Sapiens). Fall asleep exploring the mysteries of History, Space, Mythology or Sciences. Every episode of the French Whisperer ASMR Podcast is a little adventure, under the form of a documentary, narrated in a soft spoken voice. It is the best way to get absorbed in a story, forget your concerns, relax, and naturally fall asleep. My stories are also on YouTube: https://www.youtube.com/@TheFrenchWhispererASMR Do you wish to listen to the same stories in other languages or with a different narrator? Discover the other podcasts I produce: - In American English, Lights Out Library narrated by Olimpia - In Spanish, La Biblioteca de los Sueños, narrated by Olimpia - In French, La Bibliothèque des Rêves, narrated by myself Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this ASMR bedtime story, I tell you legends from the Hindu tradition, including the Ramayana and Mahabharata (two legendary epics), and other stories about the creation of the world, Ganesha or goddess Durga. I also tell you about Hinduism and its various denominations, and some of the most well-known gods and heroes, like Rama, Krishna, Hanuman, Vishnu, Shiva, Brahma, and Shakti. Fall asleep exploring the mysteries of History, Space, Mythology or Sciences. Every episode of the French Whisperer ASMR Podcast is a little adventure, under the form of a documentary, narrated in a soft spoken voice. It is the best way to get absorbed in a story, forget your concerns, relax, and naturally fall asleep. My stories are also on YouTube: https://www.youtube.com/@TheFrenchWhispererASMR Do you wish to listen to the same stories in other languages or with a different narrator? Discover the other podcasts I produce: - In American English, Lights Out Library narrated by Olimpia - In Spanish, La Biblioteca de los Sueños, narrated by Olimpia - In French, La Bibliothèque des Rêves, narrated by myself Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this bedtime science story, I take you on a discovery journey of meteors (shooting stars) and meteorites, asteroids in the Solar System, and comets. I tell you about 'Oumuamua, Halley's Comet, Hale-Bopp, and several phenomena like ram pressure and highly eccentric orbits. Fall asleep exploring the mysteries of History, Space, Mythology or Sciences. Every episode of the French Whisperer ASMR Podcast is a little adventure, under the form of a documentary, narrated in a soft spoken voice. It is the best way to get absorbed in a story, forget your concerns, relax, and naturally fall asleep. My stories are also on YouTube: https://www.youtube.com/@TheFrenchWhispererASMR Do you wish to listen to the same stories in other languages or with a different narrator? Discover the other podcasts I produce: - In American English, Lights Out Library narrated by Olimpia - In Spanish, La Biblioteca de los Sueños, narrated by Olimpia - In French, La Bibliothèque des Rêves, narrated by myself Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this soft-spoken ASMR talk, I tell you stories from Norse Mythology and explanations about its context and meaning to the Old Norse. Stories include the discovery of the runes and the loss of an eye by Odin, the war between the Aesir and the Vanir, the construction of the wall of Asgard, the creation of the World, and Ragnarok, the end of times. Fall asleep exploring the mysteries of History, Space, Mythology or Sciences. Every episode of the French Whisperer ASMR Podcast is a little adventure, under the form of a documentary, narrated in a soft spoken voice. It is the best way to get absorbed in a story, forget your concerns, relax, and naturally fall asleep. My stories are also on YouTube: https://www.youtube.com/@TheFrenchWhispererASMR Do you wish to listen to the same stories in other languages or with a different narrator? Discover the other podcasts I produce: - In American English, Lights Out Library narrated by Olimpia - In Spanish, La Biblioteca de los Sueños, narrated by Olimpia - In French, La Bibliothèque des Rêves, narrated by myself Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

This soft-spoken story is an introduction to Japanese Mythology, from the Creation Myth, some of the gods (Azanagi and Azanami, Amaterasu, Susanoo...), the first emperor (Jimmu), to the concept of Kami and the influence of Shinto. I also tell you about folks and legendary tales, like Momotaro, Shita-Kiri Suzume, and the incident of Forty-Seven Ronins. Fall asleep exploring the mysteries of History, Space, Mythology or Sciences. Every episode of the French Whisperer ASMR Podcast is a little adventure, under the form of a documentary, narrated in a soft spoken voice. It is the best way to get absorbed in a story, forget your concerns, relax, and naturally fall asleep. My stories are also on YouTube: https://www.youtube.com/@TheFrenchWhispererASMR Do you wish to listen to the same stories in other languages or with a different narrator? Discover the other podcasts I produce: - In American English, Lights Out Library narrated by Olimpia - In Spanish, La Biblioteca de los Sueños, narrated by Olimpia - In French, La Bibliothèque des Rêves, narrated by myself Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this soft-spoken ASMR sleepy story about Mythology, I tell you the story of the Odyssey and discuss a few historical and literary aspects. If you want to know about the lotus-eaters, the cyclopes, the sirens, Aeolus, Circe, Scylla and Charybdis, Calypso, and many more things, relax and enjoy the long journey Odysseus will have to endure to be reunited with his wife Penelope and his son Telemachus. Fall asleep exploring the mysteries of History, Space, Mythology or Sciences. Every episode of the French Whisperer ASMR Podcast is a little adventure, under the form of a documentary, narrated in a soft spoken voice. It is the best way to get absorbed in a story, forget your concerns, relax, and naturally fall asleep. My stories are also on YouTube: https://www.youtube.com/@TheFrenchWhispererASMR Do you wish to listen to the same stories in other languages or with a different narrator? Discover the other podcasts I produce: - In American English, Lights Out Library narrated by Olimpia - In Spanish, La Biblioteca de los Sueños, narrated by Olimpia - In French, La Bibliothèque des Rêves, narrated by myself Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this science/astronomy ASMR sleepy story, I take you to the Jovian system and tell you about Jupiter's Moons and Jupiter itself. We visit Io, Europa, Ganymede, Callisto, Amalthea, and Metis, we explore the inside of Jupiter and its formation history, and I tell you about various concepts such as tidal heating, orbital resonance, and planetary differentiation. Fall asleep exploring the mysteries of History, Space, Mythology or Sciences. Every episode of the French Whisperer ASMR Podcast is a little adventure, under the form of a documentary, narrated in a soft spoken voice. It is the best way to get absorbed in a story, forget your concerns, relax, and naturally fall asleep. My stories are also on YouTube: https://www.youtube.com/@TheFrenchWhispererASMR Do you wish to listen to the same stories in other languages or with a different narrator? Discover the other podcasts I produce: - In American English, Lights Out Library narrated by Olimpia - In Spanish, La Biblioteca de los Sueños, narrated by Olimpia - In French, La Bibliothèque des Rêves, narrated by myself Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

This ASMR bedtime story about ancient mythology tells you the Epic of Gilgamesh based on the Standard Babylonian Version. I also tell you about Mesopotamian mythology and the emergence of civilization in the region, from Sumer and Akkad to Assyria and Babylonia. Fall asleep exploring the mysteries of History, Space, Mythology or Sciences. Every episode of the French Whisperer ASMR Podcast is a little adventure, under the form of a documentary, narrated in a soft spoken voice. It is the best way to get absorbed in a story, forget your concerns, relax, and naturally fall asleep. My stories are also on YouTube: https://www.youtube.com/@TheFrenchWhispererASMR Do you wish to listen to the same stories in other languages or with a different narrator? Discover the other podcasts I produce: - In American English, Lights Out Library narrated by Olimpia - In Spanish, La Biblioteca de los Sueños, narrated by Olimpia - In French, La Bibliothèque des Rêves, narrated by myself Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this bedtime/ASMR story, we explore nuclear fusion as a reaction (the fusion of atom nuclei) and as a possible source of power. I tell you about the differences with fission, the fundamental forces that hold atoms together, why fusion of light nuclei liberates energy, what plasma is, how man-made fusion devices like tokamaks work, and many other things. Fall asleep exploring the mysteries of History, Space, Mythology or Sciences. Every episode of the French Whisperer ASMR Podcast is a little adventure, under the form of a documentary, narrated in a soft spoken voice. It is the best way to get absorbed in a story, forget your concerns, relax, and naturally fall asleep. My stories are also on YouTube: https://www.youtube.com/@TheFrenchWhispererASMR Do you wish to listen to the same stories in other languages or with a different narrator? Discover the other podcasts I produce: - In American English, Lights Out Library narrated by Olimpia - In Spanish, La Biblioteca de los Sueños, narrated by Olimpia - In French, La Bibliothèque des Rêves, narrated by myself Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

This sleepy ASMR episode contains two historical mysteries: the construction of the Great Pyramid of Giza (commissioned by Pharaoh Khufu, also known as Cheops, from the 4th Dynasty), and the story of the Mary Celeste, one of the most famous ghost ships of the 19th Century. Fall asleep exploring the mysteries of History, Space, Mythology or Sciences. Every episode of the French Whisperer ASMR Podcast is a little adventure, under the form of a documentary, narrated in a soft spoken voice. It is the best way to get absorbed in a story, forget your concerns, relax, and naturally fall asleep. My stories are also on YouTube: https://www.youtube.com/@TheFrenchWhispererASMR Do you wish to listen to the same stories in other languages or with a different narrator? Discover the other podcasts I produce: - In American English, Lights Out Library narrated by Olimpia - In Spanish, La Biblioteca de los Sueños, narrated by Olimpia - In French, La Bibliothèque des Rêves, narrated by myself Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this ASMR story for bedtime, I tell you about Buddhism: what society and beliefs were like in Ancient India, the life of Siddartha Gautama, how Buddhism spread in Asia, and the differences between various traditions (what are Theravada, Mahayana, Vajrayana, Zen, Tibetan or Tantric Buddhism...), and a lot of terms are explained as simply as possible, like Vedas, Karma, Middle Way, Samsara, Tantra, Mantra.... Fall asleep exploring the mysteries of History, Space, Mythology or Sciences. Every episode of the French Whisperer ASMR Podcast is a little adventure, under the form of a documentary, narrated in a soft spoken voice. It is the best way to get absorbed in a story, forget your concerns, relax, and naturally fall asleep. My stories are also on YouTube: https://www.youtube.com/@TheFrenchWhispererASMR Do you wish to listen to the same stories in other languages or with a different narrator? Discover the other podcasts I produce: - In American English, Lights Out Library narrated by Olimpia - In Spanish, La Biblioteca de los Sueños, narrated by Olimpia - In French, La Bibliothèque des Rêves, narrated by myself Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

This bedtime/ASMR story is about medicine and healing since the Neolithic. I tell you about Ancient Mesopotamia, Ancient Egypt, the figure of Imhotep, India, and the principles of Ayurveda, or Chinese Medicine. We also take a look at medicine in Ancient Greece, and how this legacy passed on and was further developed in the Islamic World, Byzantium, and Medieval Europe. Also included, are the Renaissance and the steps that would lead to a scientific approach to medicine and the many discoveries of the 19th and 20th centuries that came with important social change and professionalization. Fall asleep exploring the mysteries of History, Space, Mythology or Sciences. Every episode of the French Whisperer ASMR Podcast is a little adventure, under the form of a documentary, narrated in a soft spoken voice. It is the best way to get absorbed in a story, forget your concerns, relax, and naturally fall asleep. My stories are also on YouTube: https://www.youtube.com/@TheFrenchWhispererASMR Do you wish to listen to the same stories in other languages or with a different narrator? Discover the other podcasts I produce: - In American English, Lights Out Library narrated by Olimpia - In Spanish, La Biblioteca de los Sueños, narrated by Olimpia - In French, La Bibliothèque des Rêves, narrated by myself Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

This soft-spoken ASMR story explores theories in Physical Cosmology and how mankind represented the universe since before the emergence of modern science, as well as alternative theories that were later abandoned: - The Ancient Greek and Medieval Theory of Spheres - Heliocentric models of the 16th and 17th Centuries, such as the one proposed by Copernicus - The steady-state Universe of the 19th and 20th Centuries. - The Big Bang Theory, is the standard theory describing the history and expansion of the universe. - Alternative hypotheses that were later abandoned, and why, like Tired Light or Plasma Cosmology. Fall asleep exploring the mysteries of History, Space, Mythology or Sciences. Every episode of the French Whisperer ASMR Podcast is a little adventure, under the form of a documentary, narrated in a soft spoken voice. It is the best way to get absorbed in a story, forget your concerns, relax, and naturally fall asleep. My stories are also on YouTube: https://www.youtube.com/@TheFrenchWhispererASMR Do you wish to listen to the same stories in other languages or with a different narrator? Discover the other podcasts I produce: - In American English, Lights Out Library narrated by Olimpia - In Spanish, La Biblioteca de los Sueños, narrated by Olimpia - In French, La Bibliothèque des Rêves, narrated by myself Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.