The Art of the Counter Offer: Navigating Pricing and Negotiation in Today’s Market
Simply Authentic Podcast · Simply Authentic Podcast
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Show Notes
In this week’s episode of the Simply Authentic Podcast, we’re diving into a topic that’s making a comeback—counter offers and pricing. For a couple of years after the pandemic, homes were selling within 24 hours—often over asking price—so counter offers and price adjustments were almost unheard of. But times have changed.
With the average days on market now around 40, pricing strategy and negotiation skills are back in the spotlight. We break down what both REALTORS® and sellers need to know in this shifting market.
From understanding when to reevaluate pricing to using a seller proceeds sheet for clarity during negotiations, we share practical tips to help you navigate the process with confidence. We also discuss why it’s not always about the money—sometimes terms, timing, or contingencies carry just as much weight.
Whether you’re preparing to list your home, currently on the market, or a REALTOR® looking to sharpen your negotiation skills, this episode is packed with real-world advice to help you succeed in today’s more balanced market.