Jonah Berger: You Are Always Under the Influence
Jonah Berger is the New York Times bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. He is also a professor at the Wharton School at the University of Pennsylvania. On this episode, Berger lays down uncomfortable truths about the way the external world shapes your behavior—and how you can use it to your advantage.
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Show Notes
Caitlin Schiller talks to New York Times bestselling author Jonah Berger. Berger is a marketing professor at the Wharton School at the University of Pennsylvania, where he teaches Wharton’s top-ranked online course. He is also the author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior.
Jonah tells Caitlin about his newest book, Invisible Influence, which reframes the latest research on decision-making and behavioral psychology in a way that will make you rethink how your brain actually works. He explains that our peers play a powerful role in shaping our behavior and that’s mostly okay: influence helps us make decisions; it’s groupthink that’s a problem.
After the interview, Ben Schuman-Stoler joins Caitlin to go deeper into the ideas and the books covered in this episode.
For more info, including links to everything we discussed in the episode and a voucher to use Blinkist for free, go to http://blnk.st/2uojuCl.
That excellent intro and outro music you heard is by Nico Guiang. You can find more of it on Soundcloud (https://soundcloud.com/niceaux) and Facebook (www.facebook.com/niceaux).