Season 2 · Episode 20
No Media Waste and Massive Results | Kelly Heilpern
Simpli.fi · Simpli.fi
April 17, 202512m 39s
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Show Notes
Kelly Heilpern, Chief Strategy Officer at Ammunition
David McBee sits down with Kelly Heilpern, Chief Strategy Officer at Ammunition to explore the future of programmatic advertising amidst tightening privacy laws. Discover how programmatic media continues to evolve, offering powerful targeting opportunities that lead to "no media waste and massive results." Kelly shares expert insights on leveraging contextual targeting, CTV, and AI to create personalized, relevant ads that captivate audiences.