How AI-Driven Attribution Models Elevate Ad Performance | Zeke Camusio
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Show Notes
Zeke Camusio, CEO at Data Speaks
David McBee sits down with data scientist Zeke Camusio, CEO of Data Speaks, to explore how advanced AI tools can revolutionize digital marketing. As a veteran in custom attribution models, Zeke explains why traditional tracking methods often fall short in today’s multi-touch, multi-device landscape—and how AI-powered solutions can step up to help marketers truly understand what drives conversions. From media mix modeling to first-party tracking, Zeke shares the essential tools and insights that allow advertisers to optimize ad spend and improve return on investment by over 20% on average. Dive into this insightful discussion and learn how to leverage AI to make every marketing dollar count.