August 18th - Lonely Planet's Vice President on the future for the iconic travel brand
How will the print product fare in an increasingly-digital world?
Simon Calder's Independent Travel Podcast · The Independent
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Show Notes
50 years ago after Tony and Maureen Wheeler first published Across Asia on the Cheap – the first book in the Lonely Planet guidebook series.
The pandemic clobbered travel publishers harder than pretty much any other businesses – and with so much travel information available online, guidebooks are surely endangered species?
Not so, according to Tom Hall, Vice President of Lonely Planet.
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