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(Pt. 1 of 3) Laying the Foundation for Your Personal Brand: Your Story Will Attract People to Your Cause
Episode 10

(Pt. 1 of 3) Laying the Foundation for Your Personal Brand: Your Story Will Attract People to Your Cause

This week on the Perspective Podcast Scotty talks about the importance of laying a foundation to building a brand and growing an audience. This is the first of a three part series starting with understanding the valuable asset your story is. The main points he covers are: - Building a successful platform with an audience **starts with knowing who you are, what your gift is and why you’re doing it.** - Along with time, your story is one of your **most powerful and valuable assets.** - When you share your story, **you let others who may be in your shoes realize they are not alone with their struggles and fears**. - _Knowing who you are changes what you do._ - One of the _best ways_ I feel to reveal your story to yourself **is through writing**. - **People will care if you tell a compelling story that frames the delivery towards benefiting them.** Music by: [Blookah](file:///Applications/iA%20Writer.app/Contents/Resources/Templates/Sans.iawritertemplate/Contents/Resources/soundcloud.com/Blookah)

Side Hustler's Perspective with Scotty.D.Russell · Scotty Russell | Perspective-Collective

October 5, 201610m 49s

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Show Notes

This week on the Perspective Podcast Scotty talks about the importance of laying a foundation to building a brand and growing an audience. This is the first of a three part series starting with understanding the valuable asset your story is.

The main points he covers are:

  • Building a successful platform with an audience starts with knowing who you are, what your gift is and why you’re doing it.
  • Along with time, your story is one of your most powerful and valuable assets.
  • When you share your story, you let others who may be in your shoes realize they are not alone with their struggles and fears.
  • Knowing who you are changes what you do.
  • One of the best ways I feel to reveal your story to yourself is through writing.
  • People will care if you tell a compelling story that frames the delivery towards benefiting them.

Music by: Blookah

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