Why does rental keep getting rewards programs, dynamic pricing, and subscriptions wrong?
Shop Talk · Rental Management
Audio is streamed directly from the publisher (content.rss.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Josh Nickell, Jeff Lignugaris, and Elliott Vigil talk about the complexities of offering rewards programs in the equipment rental industry, brainstorm ideas about how dynamic pricing could actually work and more.
2 minutes - Can we have a negotiated rate for committed customers to be more efficient?
5 minutes - How can dynamic pricing work in rental?
16 minutes - Can we not train our customers like Delta? What's the value?
19 minutes - Why do rewards programs always fail in equipment rental?
22 minutes - Do subscriptions models have a place in rental somehow?
33 minutes - Is there a place for a fully digital sharing company? They play a different game and utilize other people's assets.