HubSpot Director Matthew Barby: How To Build an Effective SEO-strategy
Shifter · Shifter
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Show Notes
Matthew Barby, Director of Acquisition at HubSpot, is an award winning digital marketeer.
He is also a key note speakers at The Shift, November 7th in Oslo.
In this episode we will discuss:
· Traffic vs customers
· What great marketers do
· What does a good customer acquisition strategy look like?
· Where companies go wrong
· Tactic fatigue
· The importance of data, metrics and attribution
· How to measure “brand marketing”?
· Lots of examples
· Much more
Do you want to get in depth with Matthew Barby live, join the The Shift, November 7th.
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