Corporate Innovation Basics with Dan Toma
How to Innovate Substantially
Shifter · Shifter
October 25, 201855m 21s
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Show Notes
Dan Toma is an expert on corporate innovation and he is the co/author of "The Corporate Startup". But most importantly he will be speaking at The Shift conference, in Oslo, November 14th.
Some of the topics we cover:
- What is corporate innovation, and why it is so hard.
- What are the essential steps to be able to innovate substantially
- What are the mistakes most companies are doing when trying to innovate
- Innovation Theatre and lipstick
- Innovation Accounting: How to measure innovation?
In studio:
Dan Toma, Author and consultant.
Lucas Weldeghebriel, journalist and founder of Shifter
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