How FGIA Turns a “Boring” Business Into a Brand with Real ROI
Shelby Clement · Shelby Clement
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Show Notes
In this special bathtub edition episode, Vice President of Marketing at Fussell Group Insurance Advisors (FGIA), shares how she transformed the marketing strategy for one of the largest health and life insurance agencies in Louisiana.
What started as answering phones at 19 has grown into leading a multi-million dollar marketing budget, expanding into new states, and recruiting agents through innovative campaigns. We talk about the bold experiments, the surprising channels that actually convert, and the personal journey of balancing leadership, motherhood, and building a family legacy.
In this episode, you’ll hear about:
- How FGIA grew to 3M+ social media impressions in just one year
- The “Google Ads shutoff test” and what happened when they pulled the plug
- Why plain, simple postcards are still one of the highest ROI channels
- How unique phone numbers make attribution possible across every ad and campaign
- Recruiting 15 new licensed agents in one year with organic content + SMS
- The importance of industry events like AEP Kickoff and Medicare Mastermind
- The human side of leadership: balancing grief, faith, motherhood, and career growth
If you have ever wondered whether marketing works in so-called “boring” industries, this episode proves it does.
Connect with Shelby Clement:
Website: https://shelbyclement.com
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