Shelby Clement

We all know marketing is important, but trade business's are a unique and sometimes tricky to creatively create content and market to the consumer. Stephanie Postell owns Anchor Heating and Air, a South Carolina based HVAC business, and they have done a great job at marketing their business through the one and only Tik Tok. Listen in to hear some awesome ways to creatively market your trade business!ABOUT THE HOST:Shelby Clement is a seasoned social media marketing expert with more than a decade of experience. As an entrepreneur, founder, wife, and mother of two, she has worked with clients across various industries, ranging from small businesses to big corporations.Starting her career as a Marketing Director in the oil and gas sector, Shelby recognized the gaps in big companies' marketing strategies and sought to bridge them. However, after eight years in the corporate world, she became disenchanted with its limitations and demands.At a social media marketing conference in 2021, Shelby had an epiphany and realized the potential of social media marketing, prompting her to take a leap of faith and bet on herself. This led to the creation of Shelby Clement Marketing, an agency specializing in personalized marketing strategies that deliver measurable results and prioritize client satisfaction above all else.Since its establishment, SCM has helped numerous clients to enhance their brands, boost brand recognition, and achieve their business objectives.You can connect with Shelby at:Website:https://www.shelbyclementmarketing.com/Facebook:https://www.facebook.com/shelbyclementmarketingInstagram:https://www.instagram.com/itsshelbyclementLinkedIn:https://www.linkedin.com/in/shelby-dimiceli-clement-a9497049/TikTok:https://www.tiktok.com/@shelbyclementmarketingYouTube:https://www.youtube.com/channel/UCOgl2dPQaBCLOafG02FOK5wYou can connect with Stephanie Postell at:TIK TOK: https://www.tiktok.com/@anchorheatingandairllc

In this episode Shelby gets to the root cause of a lot of peoples hang-ups when posting content. The idea that everything is content unlocks a whole new perspective to not only your business or brand but your audience and clients. It encompasses your world and what it's like to be a fly on the wall of it. This attracts the type of people you want in your sphere and let's people get a sense of who you are through the process. Let's freaking get it!ABOUT THE HOST:Shelby Clement is a seasoned social media marketing expert with more than a decade of experience. As an entrepreneur, founder, wife, and mother of two, she has worked with clients across various industries, ranging from small businesses to big corporations.Starting her career as a Marketing Director in the oil and gas sector, Shelby recognized the gaps in big companies' marketing strategies and sought to bridge them. However, after eight years in the corporate world, she became disenchanted with its limitations and demands.At a social media marketing conference in 2021, Shelby had an epiphany and realized the potential of social media marketing, prompting her to take a leap of faith and bet on herself. This led to the creation of Shelby Clement Marketing, an agency specializing in personalized marketing strategies that deliver measurable results and prioritize client satisfaction above all else.Since its establishment, SCM has helped numerous clients to enhance their brands, boost brand recognition, and achieve their business objectives.You can connect with Shelby at:Website:https://www.shelbyclementmarketing.com/Facebook:https://www.facebook.com/shelbyclementmarketingInstagram:https://www.instagram.com/itsshelbyclementLinkedIn:https://www.linkedin.com/in/shelby-dimiceli-clement-a9497049/TikTok:https://www.tiktok.com/@shelbyclementmarketingYouTube:https://www.youtube.com/channel/UCOgl2dPQaBCLOafG02FOK5w

Shelby and lifetime bestie Stephanie Miguez have some wine and talk about life coaching, being a mom and balancing everything in between. A lot of the time it's difficult to fill others cups and not your own, but the most important thing you can do is take care of yourself even if that means taking a step back. Sit back, have a $10 starbucks drink and enjoy, it's the little things!ABOUT THE HOST:Shelby Clement is a seasoned social media marketing expert with more than a decade of experience. As an entrepreneur, founder, wife, and mother of two, she has worked with clients across various industries, ranging from small businesses to big corporations.Starting her career as a Marketing Director in the oil and gas sector, Shelby recognized the gaps in big companies' marketing strategies and sought to bridge them. However, after eight years in the corporate world, she became disenchanted with its limitations and demands.At a social media marketing conference in 2021, Shelby had an epiphany and realized the potential of social media marketing, prompting her to take a leap of faith and bet on herself. This led to the creation of Shelby Clement Marketing, an agency specializing in personalized marketing strategies that deliver measurable results and prioritize client satisfaction above all else.Since its establishment, SCM has helped numerous clients to enhance their brands, boost brand recognition, and achieve their business objectives.You can connect with Shelby at:Website:https://www.shelbyclementmarketing.com/Facebook:https://www.facebook.com/shelbyclementmarketingInstagram:https://www.instagram.com/itsshelbyclementLinkedIn:https://www.linkedin.com/in/shelby-dimiceli-clement-a9497049/TikTok:https://www.tiktok.com/@shelbyclementmarketingYouTube:https://www.youtube.com/channel/UCOgl2dPQaBCLOafG02FOK5wYou can connect with Stephanie Miguez at:Instagram:https://www.instagram.com/bloom_life_coaching/&https://www.instagram.com/stephanieblossmiguez/

In this episode Shelby talks about the importance of social media for small businesses or a personal brand. Shelby has built her own brand and business using organic social media content to engage her audience. A common misconception is that social media needs to be utilized for paid ads and boosted posts. It's not all smoke and mirrors with using content as a tool to grow your business or brand. There is a way around ads and it's easier than you think!ABOUT THE HOST:Shelby Clement is a seasoned social media marketing expert with more than a decade of experience. As an entrepreneur, founder, wife, and mother of two, she has worked with clients across various industries, ranging from small businesses to big corporations.Starting her career as a Marketing Director in the oil and gas sector, Shelby recognized the gaps in big companies' marketing strategies and sought to bridge them. However, after eight years in the corporate world, she became disenchanted with its limitations and demands.At a social media marketing conference in 2021, Shelby had an epiphany and realized the potential of social media marketing, prompting her to take a leap of faith and bet on herself. This led to the creation of Shelby Clement Marketing, an agency specializing in personalized marketing strategies that deliver measurable results and prioritize client satisfaction above all else.Since its establishment, SCM has helped numerous clients to enhance their brands, boost brand recognition, and achieve their business objectives.You can connect with Shelby at:Website:https://www.shelbyclementmarketing.com/Facebook:https://www.facebook.com/shelbyclementmarketingInstagram:https://www.instagram.com/itsshelbyclementLinkedIn:https://www.linkedin.com/in/shelby-dimiceli-clement-a9497049/TikTok:https://www.tiktok.com/@shelbyclementmarketingYouTube:https://www.youtube.com/channel/UCOgl2dPQaBCLOafG02FOK5w

Shelby interviews Erinn Bridgman, an all around badass business woman and coach. She teaches women entrepreneurs how to have a growth mindset, and not restrict yourself. Contrary to most money coaches, she won't sugar coat or tell you to hold back. It's about taking risks and manifest growth and change for your business and your life goals. Enjoy!ABOUT THE HOST:Shelby Clement is a seasoned social media marketing expert with more than a decade of experience. As an entrepreneur, founder, wife, and mother of two, she has worked with clients across various industries, ranging from small businesses to big corporations.Starting her career as a Marketing Director in the oil and gas sector, Shelby recognized the gaps in big companies' marketing strategies and sought to bridge them. However, after eight years in the corporate world, she became disenchanted with its limitations and demands.At a social media marketing conference in 2021, Shelby had an epiphany and realized the potential of social media marketing, prompting her to take a leap of faith and bet on herself. This led to the creation of Shelby Clement Marketing, an agency specializing in personalized marketing strategies that deliver measurable results and prioritize client satisfaction above all else.Since its establishment, SCM has helped numerous clients to enhance their brands, boost brand recognition, and achieve their business objectives.You can connect with Shelby at:Website:https://www.shelbyclementmarketing.com/Facebook:https://www.facebook.com/shelbyclementmarketingInstagram:https://www.instagram.com/itsshelbyclementLinkedIn:https://www.linkedin.com/in/shelby-dimiceli-clement-a9497049/TikTok:https://www.tiktok.com/@shelbyclementmarketingYouTube:https://www.youtube.com/channel/UCOgl2dPQaBCLOafG02FOK5wYou can connect with Erinn Bridgman at:Instagram:https://www.instagram.com/erinn_bridgman/

In this episode Shelby chats with Taylor O' Brien, an oil field worker turned viral videographer, a true success story of someone who wants to make something out of themselves and turns it into a reality. Taylor has skyrocketed on social media in recent years, most notably for making viral content of LSU's women's basketball team, and LSU basketball coach Kim Mulkey. One of those videos reached an outrageous 90 million views. Shelby and Taylor discuss content, mindset, and grassroots.ABOUT THE HOST:Shelby Clement is a seasoned social media marketing expert with more than a decade of experience. As an entrepreneur, founder, wife, and mother of two, she has worked with clients across various industries, ranging from small businesses to big corporations.Starting her career as a Marketing Director in the oil and gas sector, Shelby recognized the gaps in big companies' marketing strategies and sought to bridge them. However, after eight years in the corporate world, she became disenchanted with its limitations and demands.At a social media marketing conference in 2021, Shelby had an epiphany and realized the potential of social media marketing, prompting her to take a leap of faith and bet on herself. This led to the creation of Shelby Clement Marketing, an agency specializing in personalized marketing strategies that deliver measurable results and prioritize client satisfaction above all else.Since its establishment, SCM has helped numerous clients to enhance their brands, boost brand recognition, and achieve their business objectives.You can connect with Shelby at:Website:https://www.shelbyclementmarketing.com/Facebook:https://www.facebook.com/shelbyclementmarketingInstagram:https://www.instagram.com/itsshelbyclementLinkedIn:https://www.linkedin.com/in/shelby-dimiceli-clement-a9497049/TikTok:https://www.tiktok.com/@shelbyclementmarketingYouTube:https://www.youtube.com/channel/UCOgl2dPQaBCLOafG02FOK5wYou can connect with Taylor O' Brien at:Instagram:https://www.instagram.com/tailoredtechnique/TikTok:https://www.tiktok.com/@tailored_technique?lang=enLinkedIn:https://www.linkedin.com/in/tailoredtechnique/

Being an entrepreneur and running a business can be an exciting, fulfilling adventure – or a lonely, stress-filled slog. Unlocking your potential for success and building a resilient mindset is the difference between these two experiences, but it can be hard to really capture.This is where people like today’s guest come in. Kasey D’Amato has been coaching and consulting business owners, entrepreneurs and professionals for over 13 years in not only the fundamentals, but their life as well. From investing in your business or scaling it up, to growth vs. business, imposter syndrome and dealing with fear – Kasey covers all the bases that a new (or veteran) entrepreneur may face.Kasey sits down with Shelby to talk thinking bigger and the tools that you need to start, change or upgrade your business. They also catch up on their most recent mastermind, share their own journeys and more!Episode Highlights(0:00) - Introduction(0:52) - Episode beginning(3:10) - Some background on Kasey(4:39) - Thinking bigger and dealing with fear(10:10) - Moving out of the start-up mentality(13:53) - Investing in your business(16:49) - Kasey’s advice on taking your own leap of faith(19:59) - It’s ok to be late to the game(22:42) - Growing vs. building(26:25) - How do you know if a potential client doesn’t align with you(33:46) - Investing in a coach for your business(38:44) - Scaling your business(44:05) - Catching up on the mastermind(46:41) - How has social media been a game-changer for Kasey(49:40) - “If you could go back and tell your younger self something, what would it be?”(51:20) - Where you can connect with KaseyABOUT THE HOST:Shelby Clement is a seasoned social media marketing expert with more than a decade of experience. As an entrepreneur, founder, wife, and mother of two, she has worked with clients across various industries, ranging from small businesses to big corporations.Starting her career as a Marketing Director in the oil and gas sector, Shelby recognized the gaps in big companies' marketing strategies and sought to bridge them. However, after eight years in the corporate world, she became disenchanted with its limitations and demands.At a social media marketing conference in 2021, Shelby had an epiphany and realized the potential of social media marketing, prompting her to take a leap of faith and bet on herself. This led to the creation of Shelby Clement Marketing, an agency specializing in personalized marketing strategies that deliver measurable results and prioritize client satisfaction above all else.Since its establishment, SCM has helped numerous clients to enhance their brands, boost brand recognition, and achieve their business objectives.You can connect with Shelby at:Website:https://www.shelbyclementmarketing.com/Facebook:https://www.facebook.com/shelbyclementmarketingInstagram:https://www.instagram.com/shelbyclementmarketing/LinkedIn:https://www.linkedin.com/in/shelby-dimiceli-clement-a9497049/TikTok:https://www.tiktok.com/@shelbyclementmarketingYouTube:https://www.youtube.com/channel/UCOgl2dPQaBCLOafG02FOK5wYou can connect with Kasey D’Amato at:Instagram:https://www.instagram.com/kaseydamato/LinkedInhttps://www.linkedin.com/in/kaseydamato/Sign up for coaching!https://docs.google.com/forms/d/e/1FAIpQLSd_Spg7-v0_74u8SYE3dj_6w34VqI_uMmCt8XYsdsXG-8n47A/viewform

Making a big change in your career or business is difficult. Most people spend their lives stuck in the same place.In this week’s episode, Shelby details her “eureka!” moment as she takes us through her experience as one of 15 women invited to Jasmine Starr’s inaugural mastermind. She discusses her mindset and situation before – as well as the lasting impact that attending the mastermind had on her. Shelby also shares some insight into her own mindset, struggles with imposter syndrome, comparisons, and more!Episode Highlights:(0:00) - Introduction(0:58) - Episode beginning(2:13) - Jasmine Starr’s mastermind(5:13) - Being “deserving” of where you are?(8:09) - Making comparisons(12:01) - James Wedmore and the “Mindset of an Entrepreneur”(16:29) - “Dreams come true you have to believe in yourself”(18:33) - Episode wrap-upABOUT THE HOST:Shelby Clement is a seasoned social media marketing expert with more than a decade of experience. As an entrepreneur, founder, wife, and mother of two, she has worked with clients across various industries, ranging from small businesses to big corporations.Starting her career as a Marketing Director in the oil and gas sector, Shelby recognized the gaps in big companies' marketing strategies and sought to bridge them. However, after eight years in the corporate world, she became disenchanted with its limitations and demands.At a social media marketing conference in 2021, Shelby had an epiphany and realized the potential of social media marketing, prompting her to take a leap of faith and bet on herself. This led to the creation of Shelby Clement Marketing, an agency specializing in personalized marketing strategies that deliver measurable results and prioritize client satisfaction above all else.Since its establishment, SCM has helped numerous clients to enhance their brands, boost brand recognition, and achieve their business objectives.You can connect with Shelby at:Website:https://www.shelbyclementmarketing.com/Facebook:https://www.facebook.com/shelbyclementmarketingInstagram:https://www.instagram.com/shelbyclementmarketing/LinkedIn:https://www.linkedin.com/in/shelby-dimiceli-clement-a9497049/TikTok:https://www.tiktok.com/@shelbyclementmarketingYouTube:https://www.youtube.com/channel/UCOgl2dPQaBCLOafG02FOK5w

As a brand or business, it’s crucial that you are in touch with your audience and your niche.This week, Emily Cincotta joins the show to share her expertise on all things branding! Emily is a brand and business strategist with one simple goal: to help coaches make more money online.She sits down with Shelby to give you insight into not only why you should niche down, but how. Emily also shares her story and how she came to be in the position she is – and how she’s made it so successful. Additionally, they discuss the power of storytelling as well as how it can be leveraged to help you grow your audience, business and sales.This episode sets the waypoint for beginners especially, so be sure to tune in!Episode Highlights:(0:00) - Introduction(0:56) - Episode beginning and intro to Emily Cincotta(4:12) - Coaching, telling “your story”(8:53) - The power of sharing(13:41) - Niching down(20:17) - Finding your niche(23:40) - Audio vs. video(29:37) - Engagement and virality(36:16) - Episode wrap-upABOUT THE HOST:Shelby Clement is a seasoned social media marketing expert with more than a decade of experience. As an entrepreneur, founder, wife, and mother of two, she has worked with clients across various industries, ranging from small businesses to big corporations.Starting her career as a Marketing Director in the oil and gas sector, Shelby recognized the gaps in big companies' marketing strategies and sought to bridge them. However, after eight years in the corporate world, she became disenchanted with its limitations and demands.At a social media marketing conference in 2021, Shelby had an epiphany and realized the potential of social media marketing, prompting her to take a leap of faith and bet on herself. This led to the creation of Shelby Clement Marketing, an agency specializing in personalized marketing strategies that deliver measurable results and prioritize client satisfaction above all else.Since its establishment, SCM has helped numerous clients to enhance their brands, boost brand recognition, and achieve their business objectives.You can connect with Shelby at:Website:https://www.shelbyclementmarketing.com/Facebook:https://www.facebook.com/shelbyclementmarketingInstagram:https://www.instagram.com/shelbyclementmarketing/LinkedIn:https://www.linkedin.com/in/shelby-dimiceli-clement-a9497049/TikTok:https://www.tiktok.com/@shelbyclementmarketingYouTube:https://www.youtube.com/channel/UCOgl2dPQaBCLOafG02FOK5wYou can connect with Emily Cincotta at: Links: http://Links.Emilycincotta.comWebsite:http://Nichemasterycourse.comInstagram:https://www.instagram.com/itsemilycincotta/

Welcome to the very first episode of the Damn Good Content Podcast! In this podcast, you’ll be challenged to do the one prerequisite to creating “Damn Good Content”: stepping out of your comfort zone. Each week, join Shelby to get valuable insights into growing your mindset, your brand, and your business. You’ll get tips and tricks as well as fresh ideas and a blueprint for your success – with no fluff and no filler.In today’s episode, we get to know our host a little bit better as we hear more about Shelby’s journey, how she built her business and what it took for her to finally walk away from her 9-to-5.Episode Highlights:(0:00) - Introduction(0:55) - Beginning of episode(1:28) - Some more background on Shelby(4:15) - What changed(6:32) - Starting the business(10:24) - Episode wrap-upABOUT THE HOST:Shelby Clement is a seasoned social media marketing expert with more than a decade of experience. As an entrepreneur, founder, wife, and mother of two, she has worked with clients across various industries, ranging from small businesses to big corporations.Starting her career as a Marketing Director in the oil and gas sector, Shelby recognized the gaps in big companies' marketing strategies and sought to bridge them. However, after eight years in the corporate world, she became disenchanted with its limitations and demands.At a social media marketing conference in 2021, Shelby had an epiphany and realized the potential of social media marketing, prompting her to take a leap of faith and bet on herself. This led to the creation of Shelby Clement Marketing, an agency specializing in personalized marketing strategies that deliver measurable results and prioritize client satisfaction above all else.Since its establishment, SCM has helped numerous clients to enhance their brands, boost brand recognition, and achieve their business objectives.You can connect with Shelby at:Website:https://www.shelbyclementmarketing.com/Facebook:https://www.facebook.com/shelbyclementmarketingInstagram:https://www.instagram.com/shelbyclementmarketing/LinkedIn:https://www.linkedin.com/in/shelby-dimiceli-clement-a9497049/TikTok:https://www.tiktok.com/@shelbyclementmarketingYouTube:https://www.youtube.com/channel/UCOgl2dPQaBCLOafG02FOK5w

Hi I’m Shelby! I’m just a small-town woman chasing a big dream. As a mama of two young littles and a wife of a very supportive husband, I’m here to help you understand the real about social media when it comes to utilizing it for your business. We will discuss the hardships, truths, and what it takes for success. Join me weekly, as I chat with you as your best friend and interview experts. I am eager to have you but also not afraid to chat about the failures I’ve endured and the successes I’ve achieved.Tune in weekly as I uncover the secrets, successes, and struggles of online business and marketing one episode at a time.Let's freaking get it!