353 - How to Scale Your Practice Without Burning Out feat. Dr. Austin Cohen
She Slays the Day with Dr. Lauryn Brunclik · Lauryn Brunclik
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Show Notes
Is scaling your practice actually costing you more than it’s giving you? What if burnout isn’t a badge of honor—but a systems failure? In Part 1 of this conversation, Dr. Lauryn sits down with returning guest Dr. Austin Cohen to unpack why so many high-performing chiropractors feel exhausted, stuck, or quietly unfulfilled—even while growing.
Together, they explore the difference between grinding and true scalability, what it really means to step into CEO leadership, and why “CEO time” is often misunderstood. They discuss building operational systems that create freedom, preventing burnout through intentional structure, and how wealth should fund presence, relationships, and long-term sustainability. If you want to grow your practice in 2026 without sacrificing your health, family, or identity—this is where it starts.
Key Takeaways:
• Scaling without systems leads to burnout. Sustainable chiropractic growth requires leadership frameworks, operational systems, and CEO-level thinking—not just more hustle.
• CEO time is about clarity and strategic thinking, not busywork. High-level vision, presence, and intentional leadership are essential to scaling a multi-location practice without becoming the bottleneck.
• Wealth should create freedom and impact. Long-term success in chiropractic isn’t just about revenue growth—it’s about building a business that supports relationships, health, and meaningful experiences.
About the Guest:
Dr. Austin Cohen is the owner of Corrective Chiropractic, overseeing 14 thriving clinic locations across five states, specializing in Clinical Biomechanics of Posture and structural corrective care. A graduate of Life University (2009), he has built a reputation for combining clinical excellence with scalable business systems. In 2024, he founded L5 Marketing, managing Google Ads for chiropractors nationwide, and created Chiro180, a software platform designed to increase Office Visit Average (OVA) and Patient Visit Average (PVA) through data-driven care plan tools. Recognized with multiple Inc 5000 awards and Best Places to Work honors, Dr. Cohen is also a devoted husband and father who prioritizes building both thriving businesses and meaningful family life.
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