From Layoff to Inc. 5000 CEO: Erika Sinner’s Empathy-Driven Leadership
CEO Erika Sinner shares how getting fired led her to build Directory, a two-time Inc. 5000 company, and why empathy-driven leadership creates stronger businesses. She also reveals how Tiny Superheroes is transforming hospital culture and empowering children facing serious medical journeys.
She Believed She Could™ Podcast · Allison Walsh, Ericka Sinner
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Show Notes
What happens when empathy becomes the foundation of leadership?
In this powerful conversation, Allison Walsh sits down with Erika Sinner, CEO and founder of Directorie, a two-time Inc. 5000 company helping life science organizations bring critical medications to market. Erika shares how growing up in a challenging environment shaped her deep commitment to safety, culture, and purpose-driven leadership.
After surviving multiple layoffs in the pharmaceutical industry and eventually being let go herself, Erika turned adversity into opportunity by building Directorie, a company rooted in stability, trust, and employee well-being.
But her story doesn’t stop there.
Erika also shares the deeply personal journey that led her to acquire and transform Tiny Superheroes, an organization bringing empowerment and joy to children navigating serious medical journeys. By shifting the model from direct-to-consumer to hospital partnerships, she’s now transforming hospital culture and creating meaningful impact for patients, families, and healthcare teams.
In this episode, you’ll learn:
- How empathy can be a powerful leadership strategy
- What it really takes to build an Inc. 5000 company
- How setbacks can become the catalyst for your greatest success
- Why culture and psychological safety drive innovation
- How Tiny Superheroes is changing the hospital experience for children
If you’re a founder, leader, or someone navigating career transitions, Erika’s story will inspire you to believe bigger, lead with heart, and create impact that truly matters.
Connect with Erika:.
Website: https://erikasinner.org/
Instagram: @erika_sinner
LinkedIn: Erika Sinner
Connect with Allison:
Instagram → @allisonwalsh
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Hosted by Allison Walsh, founder of She Believed She Could™.
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