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The Power of Because
Episode 24

The Power of Because

In this episode of Sequence Over Strategy, Michelle breaks down the 1978 "Copy Machine Study" by Harvard professor Ellen Langer, showing how providing a reason—no matter how simple—can make requests far more compelling.

Sequence Over Strategy

February 13, 202522m 46s

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Show Notes

Ever wonder what to do to get people to say yes more often? In this episode of Sequence Over Strategy, Michelle breaks down the 1978 "Copy Machine Study" by Harvard professor Ellen Langer, showing how providing a reason—no matter how simple—can make requests far more compelling. She explains how this insight can improve networking, sales, and client engagement by adding a meaningful 'because' to your business communication. Tune in for actionable tips on boosting conversions and making your offers irresistible!

Check out the full episode at  TheMichelleWarner.com