Relationship Marketing Scorecard
Michelle breaks down why relationship marketing needs a totally different scorecard, using real examples (hello, bat colony email) that prove impact isn’t the same as reach.
Audio is streamed directly from the publisher (cdn.simplecast.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Most marketing KPIs will tell you you’re “winning” while your best relationships quietly slip right past you. So are you measuring the stuff that actually moves people to action?
In this episode, Michelle breaks down why relationship marketing needs a totally different scorecard, using real examples (hello, bat colony email) that prove impact isn’t the same as reach. You’ll learn how to spot the leading signals and where real conversations are coming from, before you waste months chasing numbers that don’t convert. If you’ve been doing “all the right things” but can’t tell what’s truly working, this one will sharpen your instincts fast.
Resources