Stop assuming that 'producing content' is a necessary component of modern SEO - Jono Alderson
SEO in 2026 · Majestic.com
Audio is streamed directly from the publisher (podcasts.captivate.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Jono Alderson shares that we should stop writing articles. He says "Stop assuming that 'producing content' is a core, valuable, or necessary component of modern SEO. Burn your content marketing playbook, and critically assess the role of content in a world where Google can synthesize answers to increasingly large numbers of (types of) queries."
Discussion points include:
Why do we need to burn our content marketing playbook?
How do we critically assess the role of content in a world where Google can synthesize answers to increasingly large numbers of queries?
What does this do - how do we adapt our strategy?
What does a content marketing playbook look like in 2025?
What content strategies won’t make it?
Is AI going to make content marketing doomed?
Can we use AI in a way that augments our content, without fear of being gazumped?
How does this affect the setting of an SEO strategy?