Season 2024 · Episode 232
SEOs need to know about Performance Max ads - with Navah Hopkins
SEO in 2026 · Majestic.com
April 22, 202416m 37s
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Show Notes
Navah Hopkins believes that SEOs need to know about Performance Max ads.
Discussion points include:
What are Performance Max ads?
What will iOS17 do for tracking and attribution of your marketing campaigns?
What creative works best? Ad or landing page perspective or both?
Why are they different?
What does adapting content to visual first placements mean?
Why are they better?
Is there any downside?
Why are they important for SEO?
How should paid and SEO work together?