Optimise your use of Google Business Profile - with Greg Gifford
SEO in 2026 · Majestic.com
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Show Notes
David and Greg discuss the importance of optimising your use of Google Business Profile.
Talking points include:
What are the key changes in Google Business Profile over the past year?
How has the verification process changed?
Google will restrict content or access if there's a violation of their policies - what are these policies?
There are Clearer standards on who can own and manage business profiles - why is this and what are the changes?
What are the new guidelines on user contributions?
Businesses should have only one profile to avoid discrepancies on Google Maps and Search - what happens if you have 2 profiles?
Specific instructions for appointment-based businesses and those with varying operational hours - what are these?
What are the current best practices for content posting?
What are the current best practices for getting found?
Will a business without a physical address ever have an opportunity with Google Business Profile?