Season 2026 · Episode 476
Navigate the probabilistic world of AI search – with Garrett Sussman
SEO in 2026 · Majestic.com
January 15, 202617m 15s
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Show Notes
Garrett Sussman shares that, even though there is great opportunity in being included in AI search results, results aren’t guaranteed.
Garrett says: “Treat AI search as probabilistic, not predictable.
Build content strategies rooted in deep audience understanding, because what shows up in search results depends on who's searching and how they search.”