Season 2024 · Episode 205
How to harness the power of informational content for e-commerce sites - with Jack Chambers-Ward
SEO in 2026 · Majestic.com
March 12, 202416m 53s
Audio is streamed directly from the publisher (podcasts.captivate.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Jack Chambers-Ward shares how to harness the power of informational content for e-commerce sites.
Discussion points include:
Why is informational content so important for ecommerce sites?
Can Informational content help at every stage of the customer journey?
How do How-to articles help?
What about comparison articles - are they important for E-E-A-T?
How do you deal with landing pages for seasonal products?
How do you use FAQs?